Brandwave

How popular isNordic Ware?

In September 2026, people searched for Nordic Ware by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.7% of all global loaf pan brand searches, placing Nordic Ware sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about loaf pan brands, Nordic Ware appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Nordic Ware is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 75.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PyrexShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. All-CladShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OXOShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Nordic WareShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top loaf pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nordic Ware appeared in all five answers. Nordic Ware is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. USA Pan1st
  2. Chicago Metallic2nd
  3. Nordic Ware3rd
  4. Le Creuset4th
  5. OXO4th
  6. Caraway6th
  7. Pyrex–
  8. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nordic Ware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chicago Metallic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loaf pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which loaf pan brands compete with Nordic Ware?

Nordic Ware against loaf pan brands worldwide, by month

Share of searches by month for Le Creuset, Pyrex, All-Clad, OXO, Caraway, Nordic Ware. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexAll-CladOXOCarawayNordic WareUSA PanChicago Metallic
Oct 202573.1%8%6.6%6.6%2.9%2%0.59%0.14%
Nov 202572.3%6.5%7.9%5.3%5.3%2%0.58%0.09%
Dec 202572.9%6.5%8%4.4%5.4%2%0.72%0.12%
Jan 202669.8%9.4%7.7%6.3%4.2%1.9%0.69%0.13%
Feb 202670.2%9.5%7.8%6.3%3.5%1.9%0.7%0.17%
Mar 202671.2%9.6%6.4%6.4%3.5%1.9%0.71%0.17%
Apr 202672%9.7%6.5%6.5%2.9%1.6%0.58%0.14%
May 202671.6%9.7%6.5%6.5%3.5%1.6%0.58%0.14%
Jun 202666.7%9%13.5%6%2.7%1.5%0.44%0.13%
Jul 202672%9.7%6.5%6.5%2.9%1.6%0.58%0.14%
Aug 202669.8%11.5%6.3%6.3%3.5%1.9%0.57%0.14%
Sep 202675.3%8.3%5.5%5.5%3%1.7%0.61%0.12%

  1. 1.Le Creuset

    75.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.4 points.

  2. 2.Pyrex

    8.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.2 points.

  3. 3.All-Clad

    5.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.OXO

    5.5%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Caraway

    3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Nordic Ware

    1.7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.USA Pan

    0.61%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Chicago Metallic

    0.12%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nordic Ware and its closest rivals

Every comparison with Nordic Ware

13 comparisons

How has branded search demand for Nordic Ware changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nordic Ware worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Nordic Ware’s share of searches among loaf pan brands worldwide held steady, from 2% to 1.7%.

How did search popularity change for loaf pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among loaf pan brands worldwide, from 69.8% to 75.3%.

  2. In September 2026, Pyrex lost share of searches among loaf pan brands worldwide, from 11.5% to 8.3%.

  3. In September 2026, All-Clad lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%.

  4. In September 2026, OXO lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%.

  5. Estimated monthly branded searches for Nordic Ware worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Chicago Metallic worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Nordic Ware’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nordic Ware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nordic ware

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How the Brand Demand Index is measured

Where does Nordic Ware compete?

Nordic Ware is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands6th of 111.1%Show ranking
Loaf pan brands6th of 81.7%Shown above
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