Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 38.1% estimated Share of Search among bakeware brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset44.8%
  2. KitchenAid38.1%
  3. Tramontina9%
  4. Pyrex4.9%
  5. Wiltshire2.7%
  6. USA Pan0.36%
  7. Baker's Secret0.08%
  8. Chicago Metallic0.07%
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Which bakeware brands compete with KitchenAid?

KitchenAid against bakeware brands worldwide, by month

Share of Search by month for Le Creuset, KitchenAid, Tramontina, Pyrex, Wiltshire. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidTramontinaPyrexWiltshireUSA PanBaker's SecretChicago Metallic
Oct 202538.6%47%7.7%4.2%1.9%0.31%0.06%0.07%
Nov 202538.1%50.5%6.3%3.4%1.3%0.31%0.05%0.05%
Dec 202538.3%51.4%5.1%3.4%1.3%0.38%0.06%0.06%
Jan 202638.2%46.2%7.7%5.1%2.3%0.38%0.07%0.07%
Feb 202638.2%45.6%7.7%5.2%2.8%0.38%0.06%0.09%
Mar 202636.9%45.7%9.1%5%2.7%0.37%0.07%0.09%
Apr 202637.4%45.1%9.2%5.1%2.8%0.3%0.07%0.07%
May 202639.5%41.9%9.8%5.3%2.9%0.32%0.09%0.08%
Jun 202641.3%39.4%10.2%5.6%3.1%0.27%0.08%0.08%
Jul 202640.4%40.7%10%5.5%3%0.33%0.07%0.08%
Aug 202639.8%39.8%9.8%6.6%3.6%0.32%0.09%0.08%
Sep 202644.8%38.1%9%4.9%2.7%0.36%0.08%0.07%

  1. 1.Le Creuset

    44.8%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.

  2. 2.KitchenAid

    38.1%

    Moved from 1st to 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.7 points.

  3. 3.Tramontina

    9%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Pyrex

    4.9%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  5. 5.Wiltshire

    2.7%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  6. 6.USA Pan

    0.36%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Baker's Secret

    0.08%

    Held 7th. 2.7K estimated branded searches, -2.5% vs prior month. Share 0 points.

  8. 8.Chicago Metallic

    0.07%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among bakeware brands worldwide decreased from 47% to 38.1%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among bakeware brands worldwide peaked at 51.4% in December 2025 and was lowest at 38.1% in September 2026.
  • Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among bakeware brands worldwide.

How did search popularity change for bakeware brands worldwide in September 2026?

  1. In September 2026, Le Creuset overtook KitchenAid to become the leader among bakeware brands worldwide, with 44.8% estimated Share of Search.

  2. In September 2026, KitchenAid lost estimated Share of Search among bakeware brands worldwide, from 39.8% to 38.1%.

  3. In September 2026, Pyrex lost estimated Share of Search among bakeware brands worldwide, from 6.6% to 4.9%.

  4. In September 2026, Wiltshire lost estimated Share of Search among bakeware brands worldwide, from 3.6% to 2.7%.

  5. In September 2026, Tramontina lost estimated Share of Search among bakeware brands worldwide, from 9.8% to 9%.

  6. Estimated monthly branded searches for Baker's Secret worldwide rose 26.3% over 12 measured months, from 2.2K to 2.7K in September 2026.

Where does KitchenAid compete?

KitchenAid is ranked in 61 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salad Spinner brands3rd of 81.9%Show ranking
Induction cooktop brands3rd of 82.1%Show ranking
Bread Knife brands2nd of 62.2%Show ranking
Dish Drying Rack brands2nd of 42.2%Show ranking
Oven Mitts brands3rd of 85.3%Show ranking
Measuring Cups brands3rd of 77.5%Show ranking
Dish Cloths brands2nd of 613.7%Show ranking
Pasta Maker brands3rd of 714.9%Show ranking
Small kitchen appliance brands2nd of 917.5%Show ranking
Toaster Oven brands2nd of 720%Show ranking
Crock Pot brands2nd of 721.5%Show ranking
Fridge Repairs2nd of 823.5%Show ranking
Onion Chopper brands1st of 824%Show ranking
Double Wall Oven brands2nd of 825.9%Show ranking
Oven Rack Replacement brands2nd of 726.6%Show ranking
Refrigerator Filter Replacement brands2nd of 626.7%Show ranking
Gas Grill brands2nd of 628.7%Show ranking
Electric kettle brands1st of 528.7%Show ranking
Ice cream maker brands1st of 529.4%Show ranking
Immersion Blender brands1st of 729.4%Show ranking
Hand Blender brands1st of 830.2%Show ranking
Blender brands1st of 530.7%Show ranking
Stand mixer brands1st of 632.1%Show ranking
Measuring Spoons brands2nd of 432.5%Show ranking
Bbq tool brands2nd of 633%Show ranking
Portable Dishwasher brands1st of 633%Show ranking
Fridge Filter brands2nd of 833%Show ranking
Gas Cooktop brands2nd of 733.1%Show ranking
Food Chopper brands1st of 335%Show ranking
Hand Mixer brands1st of 535.7%Show ranking
Roasting Pan brands2nd of 736.3%Show ranking
Knife set brands1st of 836.7%Show ranking
Can Opener brands1st of 837.1%Show ranking
Dishwasher Repairs1st of 637.6%Show ranking
Stick Blender brands1st of 637.7%Show ranking
Bakeware brands2nd of 838.1%Shown above
Counter Depth Refrigerator brands1st of 638.6%Show ranking
Convection Oven brands1st of 838.7%Show ranking
Appliance Repairs1st of 538.9%Show ranking
Induction Stove brands1st of 538.9%Show ranking
Lemon Squeezer brands1st of 540.2%Show ranking
Freestanding Gas Range brands1st of 441%Show ranking
Refrigerator Repairs1st of 441%Show ranking
Lemon Juicer brands2nd of 442.4%Show ranking
Food Scale brands1st of 843.4%Show ranking
Potato Peeler brands1st of 544.7%Show ranking
Mini Chopper brands1st of 348.5%Show ranking
Food processor brands1st of 550.5%Show ranking
Cutlery brands1st of 752.4%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Undercounter Refrigerator brands1st of 655.3%Show ranking
Induction Oven brands1st of 556.8%Show ranking
Undercounter Fridge brands1st of 562.9%Show ranking
Rolling Pin brands1st of 666.6%Show ranking
Induction Range brands1st of 668.2%Show ranking
Vegetable Peeler brands1st of 468.8%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Pastry Brush brands1st of 671.9%Show ranking
Undercounter Freezer brands1st of 575.1%Show ranking
Meat Grinder Attachment brands1st of 375.5%Show ranking
Box Grater brands1st of 379.3%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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