Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 1.3 million times worldwide, a 29.7% decrease from the previous year. These searches made up 1.6% of all global integrated dishwasher brand searches, placing KitchenAid sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about integrated dishwasher brands, KitchenAid appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

KitchenAid is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. ElectroluxShare of searches 48.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HisenseShare of searches 21.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BekoShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HooverShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KitchenAidShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+3 more

KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Fisher & Paykel4th
  5. Electrolux–
  6. Hisense–
  7. Beko–
  8. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integrated dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which integrated dishwasher brands compete with KitchenAid?

KitchenAid against integrated dishwasher brands worldwide, by month

Share of searches by month for Electrolux, Hisense, Beko, Hoover, Miele, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxHisenseBekoHooverMieleKitchenAidFisher & PaykelBosch
Oct 202544.8%24.6%16.4%9%2.2%1.8%0.99%0.3%
Nov 202551.3%22.9%12.6%8.4%2.1%1.7%0.76%0.23%
Dec 202543.8%24%16%10.7%2.6%1.8%0.79%0.24%
Jan 202643.7%24%16%10.7%2.6%1.8%0.96%0.29%
Feb 202643.5%24%16.1%10.7%2.6%1.8%0.97%0.29%
Mar 202648.5%21.8%14.6%9.7%2.4%1.6%1.1%0.32%
Apr 202648.4%21.7%14.5%9.7%2.9%1.6%0.87%0.26%
May 202646.4%25.5%13.9%9.3%2.3%1.5%0.84%0.25%
Jun 202643.4%28.9%15.9%7.1%2.1%1.4%0.78%0.23%
Jul 202640.7%27.5%18.3%8.2%2.5%1.7%0.9%0.27%
Aug 202648.7%21.8%14.6%9.8%2.4%1.6%0.88%0.26%
Sep 202648.6%21.8%14.6%9.8%2.4%1.6%0.88%0.32%

  1. 1.Electrolux

    48.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hisense

    21.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Beko

    14.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hoover

    9.8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Miele

    2.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.KitchenAid

    1.6%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Fisher & Paykel

    0.88%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bosch

    0.32%

    Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

98 comparisons

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.9M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among integrated dishwasher brands worldwide held steady, from 1.8% to 1.6%.

How did search popularity change for integrated dishwasher brands worldwide in September 2026?

4 changes

  1. Hisense’s share of searches among integrated dishwasher brands worldwide has lost ground for 3 months in a row, from 28.9% to 21.8% in September 2026.

  2. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  3. Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are KitchenAid’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid dishwasher
  • kitchenaid food chopper
  • kitchenaid mixer
  • kitchenaid stand mixer
  • kitchenaid utensils

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1221.3%Show ranking
Ice cream maker brands1st of 634.5%Show ranking
Measuring spoons brands3rd of 625%Show ranking
Induction cooktop brands2nd of 837.4%Show ranking
Toaster oven brands1st of 737.9%Show ranking
Stick blender brands1st of 738.5%Show ranking
Gas cooktop brands2nd of 928.1%Show ranking
Electric kettle brands1st of 840.8%Show ranking
Double wall oven brands2nd of 928.5%Show ranking
Integrated dishwasher brands6th of 81.6%Shown above
Measuring cups brands2nd of 729%Show ranking
Bakeware brands2nd of 1129.5%Show ranking
Stand mixer brands1st of 843.1%Show ranking
Blender brands1st of 543.7%Show ranking
Pasta maker brands1st of 744.5%Show ranking
Crock pot brands1st of 644.8%Show ranking
Hand mixer brands1st of 645.9%Show ranking
Dishwasher brands1st of 840.2%Show ranking
Can opener brands1st of 558.9%Show ranking
Cutlery brands1st of 1040.9%Show ranking
Hand blender brands1st of 761.9%Show ranking
BBQ tool brands1st of 643.6%Show ranking
Gas grill brands1st of 943.6%Show ranking
Food processor brands1st of 571.1%Show ranking
Convection oven brands1st of 874.7%Show ranking
Burr grinder brands1st of 775.4%Show ranking
Portable dishwasher brands1st of 652.3%Show ranking
Undercounter fridge brands1st of 576.1%Show ranking
Kitchen scale brands1st of 779.4%Show ranking
Salad spinner brands1st of 480.5%Show ranking
Box grater brands1st of 380.5%Show ranking
Counter depth refrigerator brands1st of 759%Show ranking
Induction stove brands1st of 759.6%Show ranking
Kitchen timer brands1st of 761.6%Show ranking
Knife set brands1st of 1161.8%Show ranking
Freestanding gas range brands1st of 576%Show ranking
Lemon juicer brands1st of 579.2%Show ranking
Induction oven brands1st of 580.6%Show ranking
Kitchen utensil brands5th of 50.85%Show ranking
Mini chopper brands2nd of 42.1%Show ranking
Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free