Brandwave

Blaze vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Blaze among gas grill brands worldwide. KitchenAid had about 884,000 branded searches, while Blaze had 18,100. KitchenAid made up 43.6% of all gas grill brand searches we track, and Blaze accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Blaze appeared in two of the five answers and KitchenAid in none.

Among gas grill brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 49 searches for every 1 for Blaze

KitchenAid 884K searchesBlaze 18.1K searches

Who does AI mention more?

Blaze, mentioned in 2 of 5 answers, KitchenAid in 0

Blaze in 2 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Blaze, the only one of the two named

Blaze first in 2KitchenAid never named

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blaze was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blaze or KitchenAid more popular in search?

This chart shows how often people search Google for Blaze and KitchenAid by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Blaze and KitchenAid among gas grill brands worldwide, by month

Share of searches by month for KitchenAid, Blaze. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Blaze and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Blaze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blaze’s share of searches among gas grill brands worldwide moved from 0.5% to 0.89%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands worldwide moved from 54% to 43.6%, and its estimated monthly branded searches moved from 1.3M to 884K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches.

  2. In September 2026, Blaze rose from 8th to 7th among gas grill brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blaze’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blaze

1 branded search term

  • blaze grills

KitchenAid

2 branded search terms

  • kitchenaid
  • kitchenaid artisan

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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