How popular isKitchenAid in search?
In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 41.7% estimated Share of Search among gas grill brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gas grill brands compete with KitchenAid?
Share of Search by month for KitchenAid, Lynx, Weber, Coleman, Napoleon, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Lynx | Weber | Coleman | Napoleon | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 22.1% | 16.6% | 7.5% | 2.3% | 2.4% |
| Nov 2025 | 58.3% | 16.2% | 14.9% | 5.5% | 1.9% | 3.2% |
| Dec 2025 | 57.6% | 19.2% | 13.2% | 5.3% | 1.5% | 3.2% |
| Jan 2026 | 48.5% | 22% | 16.6% | 7.8% | 2.1% | 2.9% |
| Feb 2026 | 45.8% | 21.2% | 19.9% | 7.2% | 3.2% | 2.8% |
| Mar 2026 | 38.3% | 20.9% | 24.9% | 7.2% | 5.9% | 2.8% |
| Apr 2026 | 34.2% | 15.6% | 31.8% | 6.7% | 8.5% | 3.1% |
| May 2026 | 29.5% | 15.3% | 35.5% | 6.9% | 9.1% | 3.8% |
| Jun 2026 | 31.2% | 18% | 29.9% | 8.3% | 8.3% | 4.4% |
| Jul 2026 | 34.3% | 18.8% | 28.1% | 8.6% | 7.2% | 3.1% |
| Aug 2026 | 36% | 19.9% | 26.4% | 9.1% | 5.3% | 3.2% |
| Sep 2026 | 41.7% | 22% | 21.9% | 7.9% | 3.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 1.3M | +4.5% | +5.6 points | |
| 2, moved from 3rd to 2nd | 22% | 673K | 0% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.9% | 670K | -25.1% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.9% | 241K | -21.8% | -1.2 points | |
| 5, held 5th | 3.6% | 109K | -39.2% | -1.7 points | |
| 6, held 6th | 3% | 90.5K | -17.7% | -0.3 points |
41.7%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +5.6 points.
2.
Lynx22%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.
Weber21.9%
Moved from 2nd to 3rd. 670K estimated branded searches, -25.1% vs prior month. Share -4.5 points.
4.
Coleman
7.9%
Held 4th. 241K estimated branded searches, -21.8% vs prior month. Share -1.2 points.
5.
Napoleon3.6%
Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -1.7 points.
6.
Traeger3%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
Compare search popularity between KitchenAid and its closest rivals
Every comparison with KitchenAid
56 comparisons
- Electrolux vs KitchenAid
- De'Longhi vs KitchenAid
- KitchenAid vs Le Creuset
- KitchenAid vs Thermomix
- KitchenAid vs Smeg
- KitchenAid vs Ninja
- KitchenAid vs Whirlpool
- KitchenAid vs Tupperware
- KitchenAid vs Philips
- Breville vs KitchenAid
- KitchenAid vs Nostalgia
- KitchenAid vs Lynx
- KitchenAid vs Weber
- KitchenAid vs NutriBullet
- KitchenAid vs Tefal
- KitchenAid vs Midea
- KitchenAid vs Victorinox
- KitchenAid vs LG
- Kenwood vs KitchenAid
- KitchenAid vs Samsung
- KitchenAid vs Vitamix
- KitchenAid vs Tramontina
- CDN vs KitchenAid
- KitchenAid vs ZWILLING
- Coleman vs KitchenAid
- Black and Decker vs KitchenAid
- Cuisinart vs KitchenAid
- KitchenAid vs Made In
- Bosch vs KitchenAid
- KitchenAid vs Pyrex
- KitchenAid vs Russell Hobbs
- All-Clad vs KitchenAid
- KitchenAid vs Oxo
- KitchenAid vs Miele
- Joseph Joseph vs KitchenAid
- KitchenAid vs Napoleon
- KitchenAid vs Sunbeam
- KitchenAid vs Traeger
- KitchenAid vs Wiltshire
- KitchenAid vs Magimix
- KitchenAid vs Salter
- Braun vs KitchenAid
- KitchenAid vs Wusthof
- Dualit vs KitchenAid
- GLOBAL vs KitchenAid
- KitchenAid vs ThermoWorks
- Fisher & Paykel vs KitchenAid
- GE Profile vs KitchenAid
- KitchenAid vs Polar
- KitchenAid vs USA Pan
- Etekcity vs KitchenAid
- Baker's Secret vs KitchenAid
- Chicago Metallic vs KitchenAid
- KitchenAid vs Taylor
- Avanti Homewares vs KitchenAid
- Garland Commercial vs KitchenAid
How has branded search demand for KitchenAid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas grill brands worldwide decreased from 49% to 41.7%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas grill brands worldwide peaked at 58.3% in November 2025 and was lowest at 29.5% in May 2026.
How did search popularity change for gas grill brands worldwide in September 2026?
5 changes
In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 22% estimated Share of Search.
In September 2026, KitchenAid gained estimated Share of Search among gas grill brands worldwide, from 36% to 41.7%.
In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 26.4% to 21.9%.
In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 5.3% to 3.6%.
In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 9.1% to 7.9%.
Where does KitchenAid compete?
How is KitchenAid measured?
Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
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