Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 29.7% estimated Share of Search among induction cooktop brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux34.9%
  2. KitchenAid29.7%
  3. Breville20.5%
  4. LG9.9%
  5. Bosch3.9%
  6. Fisher & Paykel0.63%
  7. GE Profile0.54%
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Which induction cooktop brands compete with KitchenAid?

KitchenAid against induction cooktop brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid, Breville, LG, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidBrevilleLGBoschFisher & PaykelGE Profile
Oct 202530.4%37.1%16.6%10.6%4.2%0.67%0.47%
Nov 202530.9%41%18.7%6.1%2.3%0.46%0.47%
Dec 202523%46.2%20.7%6.8%2.6%0.42%0.37%
Jan 202629.3%35.4%20.6%10.2%3.3%0.65%0.46%
Feb 202629.5%35.2%18.3%12.4%3.4%0.66%0.45%
Mar 202632.6%32.8%16.6%13.3%3.7%0.72%0.41%
Apr 202634.2%33.6%17.5%9.8%3.9%0.62%0.43%
May 202635.6%30.8%18.2%10.2%4%0.64%0.45%
Jun 202636.7%28.5%19%10.5%4.1%0.66%0.47%
Jul 202630.9%31.1%21.5%10.9%4.3%0.69%0.59%
Aug 202634.6%28.2%19.5%11.8%4.7%0.63%0.53%
Sep 202634.9%29.7%20.5%9.9%3.9%0.63%0.54%

  1. 1.Electrolux

    34.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.KitchenAid

    29.7%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.5 points.

  3. 3.Breville

    20.5%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +1 points.

  4. 4.LG

    9.9%

    Held 4th. 427K estimated branded searches, -16.8% vs prior month. Share -1.9 points.

  5. 5.Bosch

    3.9%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.8 points.

  6. 6.Fisher & Paykel

    0.63%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.GE Profile

    0.54%

    Held 7th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among induction cooktop brands worldwide decreased from 37.1% to 29.7%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among induction cooktop brands worldwide peaked at 46.2% in December 2025 and was lowest at 28.2% in August 2026.
  • Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among induction cooktop brands worldwide.

How did search popularity change for induction cooktop brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among induction cooktop brands worldwide, from 28.2% to 29.7%.

  2. In September 2026, Breville gained estimated Share of Search among induction cooktop brands worldwide, from 19.5% to 20.5%.

  3. In September 2026, LG lost estimated Share of Search among induction cooktop brands worldwide, from 11.8% to 9.9%.

  4. In September 2026, Bosch lost estimated Share of Search among induction cooktop brands worldwide, from 4.7% to 3.9%.

  5. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does KitchenAid compete?

KitchenAid is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.5%Show ranking
Toaster oven brands2nd of 624.7%Show ranking
Double wall oven brands2nd of 825.9%Show ranking
Electric kettle brands1st of 528.7%Show ranking
Ice cream maker brands1st of 529.4%Show ranking
Induction cooktop brands2nd of 729.7%Shown above
Blender brands1st of 530.7%Show ranking
Pasta maker brands1st of 531.8%Show ranking
Stand mixer brands1st of 632.1%Show ranking
Measuring spoons brands2nd of 432.5%Show ranking
Gas cooktop brands2nd of 733.1%Show ranking
Hand mixer brands1st of 535.7%Show ranking
Stick blender brands1st of 637.7%Show ranking
Measuring cups brands2nd of 637.9%Show ranking
Bakeware brands2nd of 838.1%Show ranking
Counter depth refrigerator brands1st of 638.6%Show ranking
Induction stove brands1st of 538.9%Show ranking
Freestanding gas range brands1st of 441%Show ranking
Gas grill brands1st of 641.7%Show ranking
Hand blender brands1st of 742.4%Show ranking
Convection oven brands1st of 742.6%Show ranking
Knife set brands1st of 642.7%Show ranking
Crock pot brands1st of 446%Show ranking
Portable dishwasher brands1st of 548.3%Show ranking
Mini chopper brands1st of 348.5%Show ranking
Food processor brands1st of 550.5%Show ranking
BBQ tool brands1st of 651.5%Show ranking
Cutlery brands1st of 752.4%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Induction oven brands1st of 556.8%Show ranking
Can opener brands1st of 557.6%Show ranking
Induction range brands1st of 568.4%Show ranking
Undercounter fridge brands1st of 468.5%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Box grater brands1st of 379.3%Show ranking
Burr grinder brands1st of 379.3%Show ranking
Salad spinner brands1st of 479.7%Show ranking
Lemon juicer brands1st of 384.7%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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