Brandwave

Undercounter fridge brands:Which are searched most?

In September 2026, KitchenAid was the most searched among undercounter fridge brands worldwide, with an estimated 1.3M branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid76.3%
  2. Kenwood23.6%
  3. Bosch0.11%
  4. Polar0.02%

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Share of SearchLeaderboard

Compare the undercounter fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among undercounter fridge brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBoschPolar
Oct 202576.6%23.3%0.08%<0.01%
Nov 202581.4%18.6%0.05%<0.01%
Dec 202583.7%16.3%0.04%<0.01%
Jan 202679.1%20.8%0.07%<0.01%
Feb 202675.6%24.3%0.07%<0.01%
Mar 202672.7%27.2%0.08%<0.01%
Apr 202675.4%24.5%0.07%0.01%
May 202673.9%26%0.09%0.01%
Jun 202674.6%25.3%0.12%0.02%
Jul 202675.6%24.3%0.12%0.02%
Aug 202675.5%24.4%0.12%0.01%
Sep 202676.3%23.6%0.11%0.02%

This month’s ranking, September 2026

  1. 1.KitchenAid

    76.3%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.8 points.

  2. 2.Kenwood

    23.6%

    Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Bosch

    0.11%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Polar

    0.02%

    Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among undercounter fridge brands worldwide?

In September 2026, KitchenAid was the most searched among undercounter fridge brands worldwide, with an estimated 1.3M branded searches and 76.3% estimated Share of Search within this set. Kenwood is in 2nd place, 52.7 percentage points behind at 23.6% Share of Search.

Global undercounter fridge brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid76.6% → 76.3%83.7%Dec 202572.7%Mar 20261st
Kenwood23.3% → 23.6%27.2%Mar 202616.3%Dec 20252nd
Bosch0.08% → 0.11%0.12%Jun 20260.04%Dec 20253rd
Polar<0.01% → 0.02%0.02%Jun 2026<0.01%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among undercounter fridge brands worldwide peaked at 83.7% in December 2025 and was lowest at 72.7% in March 2026.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among undercounter fridge brands worldwide peaked at 27.2% in March 2026 and was lowest at 16.3% in December 2025.
  • Across the 12 months ending September 2026, KitchenAid, Kenwood, Bosch and Polar held steady: their estimated Share of Search among undercounter fridge brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for undercounter fridge brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 75.5% to 76.3%.

  2. In September 2026, Kenwood lost estimated Share of Search among undercounter fridge brands worldwide, from 24.4% to 23.6%.

  3. Estimated monthly branded searches for Polar worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

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