Brandwave

KitchenAid vs Perlick:Which is more popular?

In September 2026, KitchenAid had more branded searches than Perlick among undercounter fridge brands worldwide. KitchenAid had about 1.3 million branded searches, while Perlick had 4,400. KitchenAid made up 76.1% of all undercounter fridge brand searches we track, and Perlick accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about undercounter fridge brands, KitchenAid appeared in three of the five answers and Perlick in two. Perlick was mentioned before KitchenAid in two out of three answers.

Among undercounter fridge brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 290 searches for every 1 for Perlick

KitchenAid 1.3M searchesPerlick 4.4K searches

Who does AI mention more?

KitchenAid, mentioned in 3 of 5 answers, Perlick in 2

KitchenAid in 3 of 5Perlick in 2 of 5

Who does AI recommend more?

Perlick, named ahead of KitchenAid in 2 of 3 answers

Perlick first in 2KitchenAid first in 1

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Perlick was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Perlick was listed before KitchenAid in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Line1st
  2. Perlick2nd
  3. KitchenAid3rd
  4. Bosch4th
  5. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perlick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

  • Asked ChatGPT

    “Which undercounter fridge brand should I buy?”

    1. 1U-Line
    2. 2KitchenAid

  • Asked ChatGPT

    “What are the best undercounter fridge brands?”

    1. 1U-Line
    2. 2Perlick
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best undercounter fridge brand for small kitchens?”

    1. 1U-Line
    2. 2Perlick
    3. 3Bosch

  • Searched Google, AI Overview

    “under counter fridge”

    1. 1KitchenAid

  • Searched Google, AI Overview

    “small fridge”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is KitchenAid or Perlick more popular in search?

    This chart shows how often people search Google for KitchenAid and Perlick by name. Each line represents a brand's share of searches for all five undercounter fridge brands we track, month by month, from English-language searches worldwide.

    KitchenAid and Perlick among undercounter fridge brands worldwide, by month

    Share of searches by month for KitchenAid, Perlick. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKitchenAidKenwoodPerlickBoschU-Line
    Oct 202576.4%23.3%0.23%0.08%0.04%
    Nov 202581.2%18.6%0.12%0.05%0.02%
    Dec 202583.6%16.2%0.1%0.04%0.02%
    Jan 202679%20.7%0.19%0.07%0.04%
    Feb 202675.4%24.2%0.23%0.07%0.05%
    Mar 202672.5%27.2%0.21%0.08%0.05%
    Apr 202675.2%24.4%0.22%0.07%0.04%
    May 202673.7%25.9%0.25%0.09%0.05%
    Jun 202674.4%25.2%0.28%0.12%0.06%
    Jul 202675.3%24.2%0.33%0.12%0.06%
    Aug 202675.2%24.3%0.33%0.12%0.06%
    Sep 202676.1%23.5%0.26%0.11%0.05%

    How has the KitchenAid and Perlick comparison changed over the last 12 months?

    3 findings

    How did search popularity change for undercounter fridge brands worldwide in September 2026?

    2 changes

    1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands worldwide, from 75.2% to 76.1%.

    2. Estimated monthly branded searches for Perlick worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    How are branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using KitchenAid’s and Perlick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    KitchenAid

    4 branded search terms

    • kitchenaid
    • kitchenaid artisan
    • kitchenaid mixer
    • kitchenaid stand mixer

    Perlick

    1 branded search term

    • perlick

    How the Brand Demand Index is measured

    Other head-to-heads among undercounter fridge brands

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