Brandwave

How popular isPerlick?

In September 2026, people searched for Perlick by name about 4,400 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.26% of all global undercounter fridge brand searches, placing Perlick third out of five brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, Perlick appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Perlick is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. KitchenAidShare of searches 76.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. KenwoodShare of searches 23.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PerlickShare of searches 0.26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. BoschShare of searches 0.11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. U-LineShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Perlick was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Perlick is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Line1st
  2. Perlick2nd
  3. KitchenAid3rd
  4. Bosch4th
  5. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perlick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

  • Asked ChatGPT

    “Which undercounter fridge brand should I buy?”

    1. 1U-Line
    2. 2KitchenAid

  • Asked ChatGPT

    “What are the best undercounter fridge brands?”

    1. 1U-Line
    2. 2Perlick
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best undercounter fridge brand for small kitchens?”

    1. 1U-Line
    2. 2Perlick
    3. 3Bosch

  • Searched Google, AI Overview

    “under counter fridge”

    1. 1KitchenAid

  • Searched Google, AI Overview

    “small fridge”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which undercounter fridge brands compete with Perlick?

    Perlick against undercounter fridge brands worldwide, by month

    Share of searches by month for KitchenAid, Kenwood, Perlick. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKitchenAidKenwoodPerlickBoschU-Line
    Oct 202576.4%23.3%0.23%0.08%0.04%
    Nov 202581.2%18.6%0.12%0.05%0.02%
    Dec 202583.6%16.2%0.1%0.04%0.02%
    Jan 202679%20.7%0.19%0.07%0.04%
    Feb 202675.4%24.2%0.23%0.07%0.05%
    Mar 202672.5%27.2%0.21%0.08%0.05%
    Apr 202675.2%24.4%0.22%0.07%0.04%
    May 202673.7%25.9%0.25%0.09%0.05%
    Jun 202674.4%25.2%0.28%0.12%0.06%
    Jul 202675.3%24.2%0.33%0.12%0.06%
    Aug 202675.2%24.3%0.33%0.12%0.06%
    Sep 202676.1%23.5%0.26%0.11%0.05%

    1. 1.KitchenAid

      76.1%

      Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.

    2. 2.Kenwood

      23.5%

      Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.8 points.

    3. 3.Perlick

      0.26%

      Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

    4. 4.Bosch

      0.11%

      Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.U-Line

      0.05%

      Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

    Compare popularity between Perlick and its closest rivals

    Every comparison with Perlick

    4 comparisons

    How has branded search demand for Perlick changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Perlick worldwide fell from 5.4K to 4.4K.
    • Across the 12 months ending September 2026, Perlick’s share of searches among undercounter fridge brands worldwide held steady, from 0.23% to 0.26%.

    How did search popularity change for undercounter fridge brands worldwide in September 2026?

    4 changes

    1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands worldwide, from 75.2% to 76.1%.

    2. In September 2026, Kenwood lost share of searches among undercounter fridge brands worldwide, from 24.3% to 23.5%.

    3. Estimated monthly branded searches for Perlick worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    4. Estimated monthly branded searches for U-Line worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

    How are Perlick’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Perlick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • perlick

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    How the Brand Demand Index is measured

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