KitchenAid vs U-Line:Which is searched more?
In September 2026, KitchenAid had more branded searches than U-Line among undercounter fridge brands worldwide. KitchenAid had about 1.3 million branded searches, while U-Line had 880. KitchenAid made up 76.1% of all undercounter fridge brand searches we track, and U-Line accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is KitchenAid or U-Line more popular in search?
Compare the undercounter fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KitchenAid, U-Line. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Kenwood | Perlick | Bosch | U-Line |
|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 23.3% | 0.23% | 0.08% | 0.04% |
| Nov 2025 | 81.2% | 18.6% | 0.12% | 0.05% | 0.02% |
| Dec 2025 | 83.6% | 16.2% | 0.1% | 0.04% | 0.02% |
| Jan 2026 | 79% | 20.7% | 0.19% | 0.07% | 0.04% |
| Feb 2026 | 75.4% | 24.2% | 0.23% | 0.07% | 0.05% |
| Mar 2026 | 72.5% | 27.2% | 0.21% | 0.08% | 0.05% |
| Apr 2026 | 75.2% | 24.4% | 0.22% | 0.07% | 0.04% |
| May 2026 | 73.7% | 25.9% | 0.25% | 0.09% | 0.05% |
| Jun 2026 | 74.4% | 25.2% | 0.28% | 0.12% | 0.06% |
| Jul 2026 | 75.3% | 24.2% | 0.33% | 0.12% | 0.06% |
| Aug 2026 | 75.2% | 24.3% | 0.33% | 0.12% | 0.06% |
| Sep 2026 | 76.1% | 23.5% | 0.26% | 0.11% | 0.05% |
How has the KitchenAid and U-Line comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of U-Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among undercounter fridge brands worldwide moved from 76.4% to 76.1%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, U-Line’s share of searches among undercounter fridge brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for undercounter fridge brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among undercounter fridge brands worldwide, from 75.2% to 76.1%.
Estimated monthly branded searches for U-Line worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and U-Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
U-Line
2 branded search terms
- u-line refrigerator
- uline refrigerator
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