Brandwave

How popular isU-Line?

In September 2026, people searched for U-Line by name about 880 times worldwide, a 12% decrease from the previous year. These searches made up 0.05% of all global undercounter fridge brand searches, placing U-Line fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, U-Line appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

U-Line is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 76.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. KenwoodShare of searches 23.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PerlickShare of searches 0.26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. BoschShare of searches 0.11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. U-LineShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

Follow U-Line and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, U-Line was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. U-Line is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Line1st
  2. Perlick2nd
  3. KitchenAid3rd
  4. Bosch4th
  5. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U-Line3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perlick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

  • Asked ChatGPT

    “Which undercounter fridge brand should I buy?”

    1. 1U-Line
    2. 2KitchenAid

  • Asked ChatGPT

    “What are the best undercounter fridge brands?”

    1. 1U-Line
    2. 2Perlick
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best undercounter fridge brand for small kitchens?”

    1. 1U-Line
    2. 2Perlick
    3. 3Bosch

  • Searched Google, AI Overview

    “under counter fridge”

    1. 1KitchenAid

  • Searched Google, AI Overview

    “small fridge”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which undercounter fridge brands compete with U-Line?

    U-Line against undercounter fridge brands worldwide, by month

    Share of searches by month for KitchenAid, Kenwood, U-Line. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKitchenAidKenwoodPerlickBoschU-Line
    Oct 202576.4%23.3%0.23%0.08%0.04%
    Nov 202581.2%18.6%0.12%0.05%0.02%
    Dec 202583.6%16.2%0.1%0.04%0.02%
    Jan 202679%20.7%0.19%0.07%0.04%
    Feb 202675.4%24.2%0.23%0.07%0.05%
    Mar 202672.5%27.2%0.21%0.08%0.05%
    Apr 202675.2%24.4%0.22%0.07%0.04%
    May 202673.7%25.9%0.25%0.09%0.05%
    Jun 202674.4%25.2%0.28%0.12%0.06%
    Jul 202675.3%24.2%0.33%0.12%0.06%
    Aug 202675.2%24.3%0.33%0.12%0.06%
    Sep 202676.1%23.5%0.26%0.11%0.05%

    1. 1.KitchenAid

      76.1%

      Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.

    2. 2.Kenwood

      23.5%

      Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.8 points.

    3. 3.Perlick

      0.26%

      Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

    4. 4.Bosch

      0.11%

      Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.U-Line

      0.05%

      Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

    Compare popularity between U-Line and its closest rivals

    Every comparison with U-Line

    4 comparisons

    How has branded search demand for U-Line changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for U-Line worldwide fell from 1K to 880.
    • Across the 12 months ending September 2026, U-Line’s share of searches among undercounter fridge brands worldwide held steady, from 0.04% to 0.05%.

    How did search popularity change for undercounter fridge brands worldwide in September 2026?

    4 changes

    1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands worldwide, from 75.2% to 76.1%.

    2. In September 2026, Kenwood lost share of searches among undercounter fridge brands worldwide, from 24.3% to 23.5%.

    3. Estimated monthly branded searches for Perlick worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    4. Estimated monthly branded searches for U-Line worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

    How are U-Line’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using U-Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • u-line refrigerator
    • uline refrigerator

    Do you work for U-Line? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is U-Line your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free