KitchenAid vs Sunbeam:Which is more popular by branded search?
In August 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands worldwide. KitchenAid was estimated to have 823K branded searches compared to Sunbeam’s 90.5K, and held a 36.3% Share of Search versus Sunbeam’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Sunbeam?
Compare the stand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Kenwood | Bosch | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 43.8% | 16.1% | 7.4% | 3.2% |
| Nov 2025 | 34% | 45.7% | 13.7% | 4.3% | 2.3% |
| Dec 2025 | 34.7% | 47% | 11.6% | 4.4% | 2.3% |
| Jan 2026 | 36.4% | 42% | 12.7% | 5.9% | 3.1% |
| Feb 2026 | 32.4% | 42.7% | 15.7% | 6% | 3.2% |
| Mar 2026 | 30.9% | 40.4% | 18.2% | 6.9% | 3.7% |
| Apr 2026 | 32% | 41.7% | 15.3% | 7.1% | 3.8% |
| May 2026 | 34.6% | 37.1% | 16.6% | 7.7% | 4.1% |
| Jun 2026 | 36.2% | 38.4% | 14% | 7.9% | 3.5% |
| Jul 2026 | 38.3% | 37.1% | 13.6% | 7.7% | 3.3% |
| Aug 2026 | 37.3% | 36.3% | 13.3% | 9.1% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the KitchenAid and Sunbeam comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide moved from 43.8% to 36.3%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide moved from 3.2% to 4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for stand mixer brands worldwide in August 2026?
2 changes
In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.
In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid
Sunbeam
1 branded search term
- sunbeam
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.