King Arthur Baking vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than King Arthur Baking among measuring spoons brands worldwide. KitchenAid had about 884,000 branded searches, while King Arthur Baking had 33,100. KitchenAid made up 25% of all measuring spoons brand searches we track, and King Arthur Baking accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, King Arthur Baking appeared in three of the five answers and KitchenAid in one. King Arthur Baking was mentioned before KitchenAid in every answer.
Who do people search for more?
KitchenAid, about 27 searches for every 1 for King Arthur Baking
Who does AI mention more?
King Arthur Baking, mentioned in 3 of 5 answers, KitchenAid in 1
Who does AI recommend more?
King Arthur Baking, named ahead of KitchenAid in every answer
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Top measuring spoons brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, King Arthur Baking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. King Arthur Baking was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- King Arthur Baking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisipro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring spoons brands
5 answers
Asked ChatGPT
“Which measuring spoons brand should I buy?”
Asked ChatGPT
“What are the best measuring spoons brands?”
Asked ChatGPT
“What's the best measuring spoons brand for baking at home?”
Searched Google, AI Overview
“measuring spoons”
Searched Google, AI Overview
“stainless steel measuring spoons”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is King Arthur Baking or KitchenAid more popular in search?
This chart shows how often people search Google for King Arthur Baking and KitchenAid by name. Each line represents a brand's share of searches for all six measuring spoons brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, King Arthur Baking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tupperware | KitchenAid | All-Clad | King Arthur Baking | Cuisipro |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 29.2% | 30.9% | 3.2% | 0.79% | 0.06% |
| Nov 2025 | 38.9% | 21.2% | 34.7% | 4.3% | 0.86% | 0.05% |
| Dec 2025 | 39.1% | 21.3% | 34.3% | 4.3% | 1.1% | 0.05% |
| Jan 2026 | 33.2% | 33.2% | 29% | 3.7% | 0.9% | 0.06% |
| Feb 2026 | 33.2% | 33.2% | 29.2% | 3.7% | 0.74% | 0.05% |
| Mar 2026 | 33.4% | 33.4% | 29.4% | 3% | 0.74% | 0.05% |
| Apr 2026 | 35.7% | 29.2% | 31% | 3.2% | 0.79% | 0.06% |
| May 2026 | 37.6% | 30.8% | 27.2% | 3.4% | 0.84% | 0.06% |
| Jun 2026 | 36.2% | 29.7% | 25.9% | 7.3% | 0.8% | 0.06% |
| Jul 2026 | 37.8% | 30.9% | 27% | 3.4% | 0.84% | 0.06% |
| Aug 2026 | 37.6% | 30.8% | 27.2% | 3.4% | 1% | 0.06% |
| Sep 2026 | 42.5% | 28.3% | 25% | 3.1% | 0.94% | 0.05% |
How has the King Arthur Baking and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of King Arthur Baking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, King Arthur Baking’s share of searches among measuring spoons brands worldwide moved from 0.79% to 0.94%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands worldwide moved from 30.9% to 25%, and its estimated monthly branded searches moved from 1.3M to 884K.
How did search popularity change for measuring spoons brands worldwide in September 2026?
1 change
In September 2026, KitchenAid lost share of searches among measuring spoons brands worldwide, from 27.2% to 25%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using King Arthur Baking’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King Arthur Baking
1 branded search term
- king arthur baking
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
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