Le Creuset vs Tupperware:Which is searched more?
In September 2026, Le Creuset had more branded searches than Tupperware among measuring spoons brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Tupperware’s 1M, and held a 38.3% Share of Search versus Tupperware’s 25.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Le Creuset or Tupperware?
Compare the measuring spoons brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, Tupperware. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tupperware | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 38.5% | 25.7% | 4.1% |
| Nov 2025 | 32.9% | 43.6% | 17.9% | 5.6% |
| Dec 2025 | 32.7% | 43.9% | 17.8% | 5.6% |
| Jan 2026 | 29.6% | 35.8% | 29.6% | 5% |
| Feb 2026 | 29.8% | 35.6% | 29.8% | 4.8% |
| Mar 2026 | 29.6% | 36.6% | 29.6% | 4.1% |
| Apr 2026 | 31.7% | 38.2% | 26% | 4.1% |
| May 2026 | 33.1% | 35.1% | 27.1% | 4.6% |
| Jun 2026 | 33.2% | 31.6% | 27.2% | 8% |
| Jul 2026 | 33.8% | 34% | 27.7% | 4.4% |
| Aug 2026 | 34% | 34% | 27.9% | 4.2% |
| Sep 2026 | 38.3% | 32.5% | 25.5% | 3.7% |
How has the Le Creuset and Tupperware comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Tupperware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide moved from 31.6% to 38.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among measuring spoons brands worldwide moved from 25.7% to 25.5%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for measuring spoons brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring spoons brands worldwide, with 38.3% estimated Share of Search.
In September 2026, Tupperware lost estimated Share of Search among measuring spoons brands worldwide, from 27.9% to 25.5%.
Other head-to-heads among measuring spoons brands
How each brand is measured
Brandwave collects information about searches that people make online using Le Creuset’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Tupperware
1 branded search term
- tupperware
Put your own brand in this comparison
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