How popular isTupperware in search?
In September 2026, there were an estimated 1M branded searches for Tupperware worldwide which is down 18% over the last 12 months. Tupperware holds 28.6% estimated Share of Search among measuring spoons brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset42.9%
Tupperware28.6%
KitchenAid25.3%
All-Clad3.1%
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Which measuring spoons brands compete with Tupperware?
Share of Search by month for Le Creuset, Tupperware, KitchenAid, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Tupperware | KitchenAid | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 36.2% | 29.4% | 31.2% | 3.3% |
| Nov 2025 | 39.3% | 21.4% | 35% | 4.3% |
| Dec 2025 | 39.5% | 21.5% | 34.6% | 4.3% |
| Jan 2026 | 33.5% | 33.5% | 29.3% | 3.7% |
| Feb 2026 | 33.4% | 33.4% | 29.4% | 3.7% |
| Mar 2026 | 33.7% | 33.7% | 29.6% | 3% |
| Apr 2026 | 36% | 29.5% | 31.3% | 3.2% |
| May 2026 | 38% | 31.1% | 27.5% | 3.4% |
| Jun 2026 | 36.5% | 30% | 26.1% | 7.4% |
| Jul 2026 | 38.1% | 31.2% | 27.2% | 3.4% |
| Aug 2026 | 38% | 31.1% | 27.5% | 3.4% |
| Sep 2026 | 42.9% | 28.6% | 25.3% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 1.5M | +23% | +5 points | |
| 2, held 2nd | 28.6% | 1M | 0% | -2.5 points | |
| 3, held 3rd | 25.3% | 884K | 0% | -2.2 points | |
| 4, held 4th | 3.1% | 110K | 0% | -0.3 points |
42.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.
28.6%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.5 points.
25.3%
Held 3rd. 884K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
All-Clad3.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Tupperware and its closest rivals
How has branded search demand for Tupperware changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among measuring spoons brands worldwide decreased from 29.4% to 28.6%.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among measuring spoons brands worldwide peaked at 33.7% in March 2026 and was lowest at 21.4% in November 2025.
- Across the 12 months ending September 2026, Tupperware rose from 3rd to 2nd among measuring spoons brands worldwide.
How did search popularity change for measuring spoons brands worldwide in September 2026?
4 changes
In September 2026, Le Creuset gained estimated Share of Search among measuring spoons brands worldwide, from 38% to 42.9%.
In September 2026, Tupperware lost estimated Share of Search among measuring spoons brands worldwide, from 31.1% to 28.6%.
In September 2026, KitchenAid lost estimated Share of Search among measuring spoons brands worldwide, from 27.5% to 25.3%.
All-Clad’s estimated Share of Search among measuring spoons brands worldwide has lost ground for 3 months in a row, from 7.4% to 3.1% in September 2026.
Where does Tupperware compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 2nd of 4 | 28.6% | Shown above |
| Food storage container brands | 1st of 6 | 56.9% | Show ranking |
| Food storage brands | 1st of 6 | 56.9% | Show ranking |
| Potato peeler brands | 1st of 3 | 90% | Show ranking |
How is Tupperware measured?
Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tupperware
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Is Tupperware your brand?
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