How popular isTupperware in search?
In September 2026, there were an estimated 1M branded searches for Tupperware worldwide which is down 18% over the last 12 months. Tupperware holds 63.5% estimated Share of Search among potato peeler brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tupperware63.5%
Victorinox28.8%
Oxo7.6%
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Which potato peeler brands compete with Tupperware?
Share of Search by month for Tupperware, Victorinox, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Victorinox | Oxo |
|---|---|---|---|
| Oct 2025 | 63.6% | 28.9% | 7.6% |
| Nov 2025 | 62.3% | 28.4% | 9.4% |
| Dec 2025 | 59.6% | 33.2% | 7.2% |
| Jan 2026 | 71.4% | 21.6% | 7% |
| Feb 2026 | 71.3% | 21.7% | 7% |
| Mar 2026 | 68.1% | 25.3% | 6.6% |
| Apr 2026 | 67.1% | 24.9% | 8.1% |
| May 2026 | 63.6% | 28.8% | 7.5% |
| Jun 2026 | 63.7% | 28.9% | 7.4% |
| Jul 2026 | 63.6% | 28.9% | 7.5% |
| Aug 2026 | 63.5% | 28.9% | 7.6% |
| Sep 2026 | 63.5% | 28.8% | 7.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 1M | 0% | 0 points | |
| 2, held 2nd | 28.8% | 454K | -0.18% | 0 points | |
| 3, held 3rd | 7.6% | 120K | 0% | 0 points |
63.5%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
28.8%
Held 2nd. 454K estimated branded searches, -0.18% vs prior month. Share 0 points.
3.
Oxo7.6%
Held 3rd. 120K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tupperware and its closest rivals
How has branded search demand for Tupperware changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among potato peeler brands worldwide peaked at 71.4% in January 2026 and was lowest at 59.6% in December 2025.
How did search popularity change for potato peeler brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Victorinox worldwide fell 18.2% over 12 measured months, from 554K to 454K in September 2026.
Estimated monthly branded searches for Tupperware worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.
Where does Tupperware compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 3rd of 4 | 25.5% | Show ranking |
| Food storage container brands | 1st of 6 | 56.6% | Show ranking |
| Food storage brands | 1st of 6 | 56.9% | Show ranking |
| Potato peeler brands | 1st of 3 | 63.5% | Shown above |
How is Tupperware measured?
Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tupperware
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Is Tupperware your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.