How popular isLe Creuset in search?
In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 42.9% estimated Share of Search among measuring spoons brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset42.9%
Tupperware28.6%
KitchenAid25.3%
All-Clad3.1%
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Which measuring spoons brands compete with Le Creuset?
Share of Search by month for Le Creuset, Tupperware, KitchenAid, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Tupperware | KitchenAid | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 36.2% | 29.4% | 31.2% | 3.3% |
| Nov 2025 | 39.3% | 21.4% | 35% | 4.3% |
| Dec 2025 | 39.5% | 21.5% | 34.6% | 4.3% |
| Jan 2026 | 33.5% | 33.5% | 29.3% | 3.7% |
| Feb 2026 | 33.4% | 33.4% | 29.4% | 3.7% |
| Mar 2026 | 33.7% | 33.7% | 29.6% | 3% |
| Apr 2026 | 36% | 29.5% | 31.3% | 3.2% |
| May 2026 | 38% | 31.1% | 27.5% | 3.4% |
| Jun 2026 | 36.5% | 30% | 26.1% | 7.4% |
| Jul 2026 | 38.1% | 31.2% | 27.2% | 3.4% |
| Aug 2026 | 38% | 31.1% | 27.5% | 3.4% |
| Sep 2026 | 42.9% | 28.6% | 25.3% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 1.5M | +23% | +5 points | |
| 2, held 2nd | 28.6% | 1M | 0% | -2.5 points | |
| 3, held 3rd | 25.3% | 884K | 0% | -2.2 points | |
| 4, held 4th | 3.1% | 110K | 0% | -0.3 points |
42.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5 points.
28.6%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.5 points.
25.3%
Held 3rd. 884K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
All-Clad3.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Le Creuset and its closest rivals
Every comparison with Le Creuset
21 comparisons
- Le Creuset vs Tupperware
- KitchenAid vs Le Creuset
- Le Creuset vs Ninja
- Le Creuset vs Tefal
- Le Creuset vs Tramontina
- Cuisinart vs Le Creuset
- Le Creuset vs Pyrex
- Le Creuset vs Made In
- Le Creuset vs Staub
- Le Creuset vs Oxo
- All-Clad vs Le Creuset
- Le Creuset vs Ooni
- Joseph Joseph vs Le Creuset
- Le Creuset vs Wiltshire
- Caraway vs Le Creuset
- Le Creuset vs Scanpan
- Le Creuset vs USA Pan
- Circulon vs Le Creuset
- Baker's Secret vs Le Creuset
- Chicago Metallic vs Le Creuset
- HexClad vs Le Creuset
How has branded search demand for Le Creuset changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide increased from 36.2% to 42.9%.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring spoons brands worldwide peaked at 42.9% in September 2026 and was lowest at 33.4% in February 2026.
How did search popularity change for measuring spoons brands worldwide in September 2026?
4 changes
In September 2026, Le Creuset gained estimated Share of Search among measuring spoons brands worldwide, from 38% to 42.9%.
In September 2026, Tupperware lost estimated Share of Search among measuring spoons brands worldwide, from 31.1% to 28.6%.
In September 2026, KitchenAid lost estimated Share of Search among measuring spoons brands worldwide, from 27.5% to 25.3%.
All-Clad’s estimated Share of Search among measuring spoons brands worldwide has lost ground for 3 months in a row, from 7.4% to 3.1% in September 2026.
Where does Le Creuset compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 1st of 4 | 42.9% | Shown above |
| Bakeware brands | 1st of 8 | 50.7% | Show ranking |
| Induction pans brands | 1st of 4 | 51.9% | Show ranking |
| Measuring cups brands | 1st of 6 | 52.1% | Show ranking |
| Griddle pan brands | 1st of 6 | 66.5% | Show ranking |
| Pots and pans brands | 1st of 7 | 75.6% | Show ranking |
| Grill pan brands | 1st of 8 | 77% | Show ranking |
| Loaf pan brands | 1st of 6 | 77% | Show ranking |
| Cookware brands | 1st of 4 | 77.5% | Show ranking |
| Roasting pan brands | 1st of 6 | 81.3% | Show ranking |
| Roasting dish brands | 1st of 4 | 81.8% | Show ranking |
| Frying pan brands | 1st of 7 | 82.2% | Show ranking |
| Turkey roaster brands | 1st of 3 | 84.5% | Show ranking |
| Cast iron skillet brands | 1st of 3 | 86% | Show ranking |
| Saute pan brands | 1st of 3 | 89.8% | Show ranking |
How is Le Creuset measured?
Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- le creuset
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