Brandwave

Le Creuset vs Staub:Which is searched more?

In September 2026, Le Creuset had more branded searches than Staub among griddle Pan brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Staub’s 135K, and held a 41.7% Share of Search versus Staub’s 3.8%. These are worldwide searches for English-language branded terms.

Share of Search among griddle Pan brands worldwide in September 2026Which is more popular in search, Le Creuset or Staub?
Le Creuset41.7%1.5M searches
vs
Staub3.8%135K searches

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Which is more popular in search, Le Creuset or Staub?

Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Staub among griddle Pan brands worldwide, by month

Share of Search by month for Le Creuset, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubSquareCirculon
Oct 202541%30%16%5.3%4.5%2.6%0.5%
Nov 202539.9%30.7%16.3%6.8%4.4%1.6%0.39%
Dec 202542.2%30.3%13.8%7.2%4.6%1.5%0.34%
Jan 202636%33%17.1%6.1%4.8%2.4%0.53%
Feb 202636.6%32.6%17.1%5.9%4.1%3.4%0.3%
Mar 202636.6%32.5%17.1%5.1%4%4.2%0.36%
Apr 202638%34.2%14.5%5%3.4%4.7%0.31%
May 202638.1%30.1%17.1%5.3%3.4%5.6%0.31%
Jun 202636.3%32.7%13.6%8.8%2.7%5.7%0.24%
Jul 202641.2%31.6%13.2%5.4%3.1%5.3%0.27%
Aug 202637.6%35.2%14.7%4.6%3.4%4.1%0.31%
Sep 202641.7%31.8%15.6%4%3.8%2.8%0.28%

How has the Le Creuset and Staub comparison changed over the last 12 months?

  • Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among griddle Pan brands worldwide moved from 41% to 41.7%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among griddle Pan brands worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for griddle Pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle Pan brands worldwide, from 37.6% to 41.7%.

  2. Staub’s estimated Share of Search among griddle Pan brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.

Other head-to-heads among griddle Pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Staub

1 branded search term

  • staub

How the Brand Demand Index is measured

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