Brandwave

How popular isStaub in search?

In September 2026, there were an estimated 135K branded searches for Staub worldwide which is down 18.2% over the last 12 months. Staub holds 3.9% estimated Share of Search among griddle pan brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset43%
  2. Ninja32.7%
  3. Tefal16%
  4. All-Clad4.1%
  5. Staub3.9%
  6. Circulon0.28%
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Where does Staub compete?

Staub is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Griddle pan brands5th of 63.9%Shown below
Cookware brands4th of 46%Show ranking
Cast iron skillet brands3rd of 37.1%Show ranking
Roasting Dish brands3rd of 47.4%Show ranking

Which griddle pan brands compete with Staub?

Staub against griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, Tefal, All-Clad, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubCirculon
Oct 202542.1%30.8%16.4%5.5%4.6%0.51%
Nov 202540.5%31.2%16.6%6.9%4.4%0.4%
Dec 202542.8%30.8%14%7.3%4.7%0.35%
Jan 202636.9%33.8%17.6%6.3%4.9%0.55%
Feb 202637.9%33.7%17.8%6.1%4.2%0.31%
Mar 202638.2%34%17.9%5.3%4.2%0.38%
Apr 202639.8%35.8%15.2%5.2%3.6%0.32%
May 202640.3%31.9%18.2%5.6%3.6%0.33%
Jun 202638.5%34.6%14.4%9.3%2.9%0.26%
Jul 202643.5%33.3%13.9%5.7%3.2%0.29%
Aug 202639.2%36.7%15.4%4.8%3.5%0.32%
Sep 202643%32.7%16%4.1%3.9%0.28%

  1. 1.Le Creuset

    43%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.8 points.

  2. 2.Ninja

    32.7%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Tefal

    16%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  4. 4.All-Clad

    4.1%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.7 points.

  5. 5.Staub

    3.9%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Circulon

    0.28%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Staub and its closest rivals

Every comparison with Staub

How has branded search demand for Staub changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Staub worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among griddle pan brands worldwide decreased from 4.6% to 3.9%.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among griddle pan brands worldwide peaked at 4.9% in January 2026 and was lowest at 2.9% in June 2026.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 39.2% to 43%.

  2. In September 2026, Tefal gained estimated Share of Search among griddle pan brands worldwide, from 15.4% to 16%.

  3. In September 2026, Ninja lost estimated Share of Search among griddle pan brands worldwide, from 36.7% to 32.7%.

  4. In September 2026, All-Clad lost estimated Share of Search among griddle pan brands worldwide, from 4.8% to 4.1%.

  5. Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.9% in September 2026.

  6. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How is Staub measured?

Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • staub

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How the Brand Demand Index is measured

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