Brandwave

Emile Henry vs Staub:Which is more popular?

In September 2026, Staub had more branded searches than Emile Henry among roasting dish brands worldwide. Staub had about 135,000 branded searches, while Emile Henry had 22,200. Staub made up 7.3% of all roasting dish brand searches we track, and Emile Henry accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about roasting dish brands, Emile Henry and Staub each appeared in three of the five answers. Staub was mentioned before Emile Henry in two out of three answers.

Among roasting dish brands worldwide in September 2026

Who do people search for more?

Staub, about 6 searches for every 1 for Emile Henry

Staub 135K searchesEmile Henry 22.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Emile Henry in 3 of 5Staub in 3 of 5

Who does AI recommend more?

Staub, named ahead of Emile Henry in 2 of 3 answers

Staub first in 2Emile Henry first in 1

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Top roasting dish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emile Henry and Staub were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was listed before Emile Henry in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Le Creuset1st
  2. Staub2nd
  3. Emile Henry3rd
  4. Pyrex4th
  5. Scanpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about roasting dish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emile Henry or Staub more popular in search?

This chart shows how often people search Google for Emile Henry and Staub by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from English-language searches worldwide.

Emile Henry and Staub among roasting dish brands worldwide, by month

Share of searches by month for Staub, Emile Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexStaubScanpanEmile Henry
Oct 202579%8.7%8.7%2.1%1.4%
Nov 202580%7.2%8.8%2.6%1.4%
Dec 202580.3%7.2%8.8%2.2%1.5%
Jan 202675.6%10.1%10.1%2.5%1.7%
Feb 202677.2%10.4%8.5%2.1%1.7%
Mar 202677.2%10.4%8.5%2.1%1.7%
Apr 202678.4%10.6%7.1%2.1%1.7%
May 202678.1%10.6%7%2.1%2.1%
Jun 202679.4%10.7%5.9%2.2%1.8%
Jul 202679.4%10.7%5.9%2.2%1.8%
Aug 202676.6%12.6%6.9%2.5%1.4%
Sep 202680.8%8.9%7.3%1.8%1.2%

How has the Emile Henry and Staub comparison changed over the last 12 months?

3 findings
  • Staub was ahead of Emile Henry in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emile Henry’s share of searches among roasting dish brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for roasting dish brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  2. Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emile Henry’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emile Henry

1 branded search term

  • emile henry

Staub

1 branded search term

  • staub

How the Brand Demand Index is measured

Other head-to-heads among roasting dish brands

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