How popular isStaub in search?
In September 2026, there were an estimated 135K branded searches for Staub worldwide which is down 18.2% over the last 12 months. Staub holds 7.1% estimated Share of Search among cast iron skillet brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset78.9%
Ooni14%
Staub7.1%
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Which cast iron skillet brands compete with Staub?
Share of Search by month for Le Creuset, Ooni, Staub. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ooni | Staub |
|---|---|---|---|
| Oct 2025 | 75.4% | 16.3% | 8.3% |
| Nov 2025 | 77.5% | 14% | 8.5% |
| Dec 2025 | 76.3% | 15.3% | 8.4% |
| Jan 2026 | 73.8% | 16.3% | 9.9% |
| Feb 2026 | 74.7% | 17.1% | 8.3% |
| Mar 2026 | 71.2% | 20.9% | 7.9% |
| Apr 2026 | 70.8% | 22.8% | 6.4% |
| May 2026 | 66.3% | 27.7% | 6% |
| Jun 2026 | 70.5% | 24.3% | 5.2% |
| Jul 2026 | 71.8% | 22.9% | 5.3% |
| Aug 2026 | 72.5% | 21% | 6.5% |
| Sep 2026 | 78.9% | 14% | 7.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 1.5M | +23% | +6.4 points | |
| 2, held 2nd | 14% | 267K | -24.4% | -7 points | |
| 3, held 3rd | 7.1% | 135K | +22.7% | +0.6 points |
Compare search popularity between Staub and its closest rivals
Every comparison with Staub
10 comparisons
How has branded search demand for Staub changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Staub worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Staub’s estimated Share of Search among cast iron skillet brands worldwide decreased from 8.3% to 7.1%.
- Across the 12 months ending September 2026, Staub’s estimated Share of Search among cast iron skillet brands worldwide peaked at 9.9% in January 2026 and was lowest at 5.2% in June 2026.
How did search popularity change for cast iron skillet brands worldwide in September 2026?
3 changes
In September 2026, Le Creuset gained estimated Share of Search among cast iron skillet brands worldwide, from 72.5% to 78.9%.
In September 2026, Staub gained estimated Share of Search among cast iron skillet brands worldwide, from 6.5% to 7.1%.
In September 2026, Ooni lost estimated Share of Search among cast iron skillet brands worldwide, from 21% to 14%.
Where does Staub compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Griddle pan brands | 5th of 6 | 3.6% | Show ranking |
| Cookware brands | 4th of 4 | 6% | Show ranking |
| Cast iron skillet brands | 3rd of 3 | 7.1% | Shown above |
| Roasting dish brands | 3rd of 4 | 7.4% | Show ranking |
How is Staub measured?
Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- staub
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