Brandwave

Cuisinart vs Staub:Which is more popular?

In September 2026, Staub had more branded searches than Cuisinart among dutch oven brands worldwide. Staub had about 33,100 branded searches, while Cuisinart had 3,600. Staub made up 16.7% of all dutch oven brand searches we track, and Cuisinart accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about dutch oven brands, Staub appeared in three of the five answers and Cuisinart in one. Staub was mentioned before Cuisinart in every answer that named either.

Among dutch oven brands worldwide in September 2026

Who do people search for more?

Staub, about 9 searches for every 1 for Cuisinart

Staub 33.1K searchesCuisinart 3.6K searches

Who does AI mention more?

Staub, mentioned in 3 of 5 answers, Cuisinart in 1

Staub in 3 of 5Cuisinart in 1 of 5

Who does AI recommend more?

Staub, named ahead of Cuisinart in 3 of 3 answers

Staub first in 3Cuisinart never first

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Top dutch oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Staub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cuisinart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was listed before Cuisinart in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. Made In4th
  5. Tramontina5th
  6. Cuisinart6th
  7. Caraway–
  8. Emile Henry–
  9. Chasseur–
  10. Our Place–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chasseur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dutch oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Cuisinart or Staub more popular in search?

This chart shows how often people search Google for Cuisinart and Staub by name. Each line represents a brand's share of searches for all 11 dutch oven brands we track, month by month, from English-language searches worldwide.

Cuisinart and Staub among dutch oven brands worldwide, by month

Share of searches by month for Staub, Cuisinart. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

How has the Cuisinart and Staub comparison changed over the last 12 months?

3 findings
  • Staub was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among dutch oven brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Staub’s share of searches among dutch oven brands worldwide moved from 16.1% to 16.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for dutch oven brands worldwide in September 2026?

2 changes

  1. In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%.

  2. Estimated monthly branded searches for Cuisinart worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart dutch oven

Staub

1 branded search term

  • staub dutch oven

How the Brand Demand Index is measured

Other head-to-heads among dutch oven brands

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