Brandwave

How popular isStaub in search?

In September 2026, there were an estimated 135K branded searches for Staub worldwide which is down 18.2% over the last 12 months. Staub holds 6% estimated Share of Search among cookware brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset66.9%
  2. HexClad13.7%
  3. Tramontina13.4%
  4. Staub6%
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Which cookware brands compete with Staub?

Staub against cookware brands worldwide, by month

Share of Search by month for Le Creuset, HexClad, Tramontina, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetHexCladTramontinaStaub
Oct 202562.6%17.9%12.6%6.9%
Nov 202556.5%28%9.3%6.2%
Dec 202561.2%23.9%8.2%6.7%
Jan 202661%18.6%12.2%8.2%
Feb 202662.2%18.4%12.5%6.9%
Mar 202662.2%15.6%15.3%6.9%
Apr 202661.6%17.7%15.2%5.6%
May 202661.2%18.1%15.1%5.5%
Jun 202663.6%16%15.7%4.7%
Jul 202663.2%16.6%15.6%4.7%
Aug 202663%15.8%15.5%5.7%
Sep 202666.9%13.7%13.4%6%

  1. 1.Le Creuset

    66.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.9 points.

  2. 2.HexClad

    13.7%

    Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -2.2 points.

  3. 3.Tramontina

    13.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Staub

    6%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

Compare search popularity between Staub and its closest rivals

Every comparison with Staub

How has branded search demand for Staub changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Staub worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide decreased from 6.9% to 6%.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026.

How did search popularity change for cookware brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cookware brands worldwide, from 63% to 66.9%.

  2. In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.

  3. In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Staub compete?

Staub is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Griddle pan brands5th of 63.9%Show ranking
Cookware brands4th of 46%Shown above
Cast iron skillet brands3rd of 37.1%Show ranking
Roasting dish brands3rd of 47.4%Show ranking

How is Staub measured?

Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • staub

Do you work for Staub? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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