Staub vs Victoria:Which is searched more?
In September 2026, Staub had more branded searches than Victoria among cast iron skillet brands worldwide. Staub had about 135,000 branded searches, while Victoria had 2,900. Staub made up 7.7% of all cast iron skillet brand searches we track, and Victoria accounted for 0.17%. These are worldwide searches for English-language branded terms.
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Is Staub or Victoria more popular in search?
Compare the cast iron skillet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Staub, Victoria. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Staub | Ooni | Victoria |
|---|---|---|---|---|
| Oct 2025 | 84.4% | 9.3% | 6.2% | 0.14% |
| Nov 2025 | 84.4% | 9.3% | 6.2% | 0.14% |
| Dec 2025 | 85.3% | 9.4% | 5.1% | 0.14% |
| Jan 2026 | 82.7% | 11.1% | 6.1% | 0.2% |
| Feb 2026 | 84.3% | 9.3% | 6.3% | 0.17% |
| Mar 2026 | 81.7% | 9% | 9% | 0.16% |
| Apr 2026 | 83.1% | 7.5% | 9.2% | 0.16% |
| May 2026 | 79.5% | 7.2% | 13.1% | 0.19% |
| Jun 2026 | 82.5% | 6.1% | 11.2% | 0.16% |
| Jul 2026 | 84.3% | 6.3% | 9.3% | 0.17% |
| Aug 2026 | 83.1% | 7.5% | 9.2% | 0.2% |
| Sep 2026 | 85.8% | 7.7% | 6.3% | 0.17% |
How has the Staub and Victoria comparison changed over the last 12 months?
3 findings
- Staub was ahead of Victoria in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands worldwide moved from 9.3% to 7.7%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for cast iron skillet brands worldwide in September 2026?
2 changes
Staub’s share of searches among cast iron skillet brands worldwide has gained ground for 3 months in a row, from 6.1% to 7.7% in September 2026.
Estimated monthly branded searches for Victoria worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Staub’s and Victoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cast iron skillet brands
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