Brandwave

How popular isVictoria?

In September 2026, people searched for Victoria by name about 2,900 times worldwide, a 20.8% increase from the previous year. These searches made up 0.17% of all global cast iron skillet brand searches, placing Victoria fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cast iron skillet brands, Victoria appeared in four of the five answers.

Search and AI answers in September 2026

Victoria is the fourth most searched of 4 competitors.

  1. Le CreusetShare of searches 85.8%Mentioned in 2 of 5 AI answers
  2. StaubShare of searches 7.7%Mentioned in 0 of 5 AI answers
  3. OoniShare of searches 6.3%Mentioned in 0 of 5 AI answers
  4. VictoriaShare of searches 0.17%Mentioned in 4 of 5 AI answers
Victoria website (opens in a new tab)

Follow Victoria and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cast iron skillet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victoria was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victoria4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cast iron skillet brands

5 answers

  • Asked ChatGPT

    “Which cast iron skillet brand should I buy?”

    1. 1Victoria

  • Asked ChatGPT

    “What are the best cast iron skillet brands?”

    1. 1Victoria

  • Asked ChatGPT

    “What's the best cast iron skillet brand for everyday cooking?”

    1. 1Victoria

  • Searched Google, AI Overview

    “best cast iron skillet”

    1. 1Victoria
    2. 2Le Creuset

  • Searched Google, AI Overview

    “enameled cast iron skillet”

    1. 1Le Creuset

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cast iron skillet brands compete with Victoria?

Victoria against cast iron skillet brands worldwide, by month

Share of searches by month for Le Creuset, Staub, Ooni, Victoria. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetStaubOoniVictoria
Oct 202584.4%9.3%6.2%0.14%
Nov 202584.4%9.3%6.2%0.14%
Dec 202585.3%9.4%5.1%0.14%
Jan 202682.7%11.1%6.1%0.2%
Feb 202684.3%9.3%6.3%0.17%
Mar 202681.7%9%9%0.16%
Apr 202683.1%7.5%9.2%0.16%
May 202679.5%7.2%13.1%0.19%
Jun 202682.5%6.1%11.2%0.16%
Jul 202684.3%6.3%9.3%0.17%
Aug 202683.1%7.5%9.2%0.2%
Sep 202685.8%7.7%6.3%0.17%

  1. 1.Le Creuset

    85.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2.7 points.

  2. 2.Staub

    7.7%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Ooni

    6.3%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

  4. 4.Victoria

    0.17%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Victoria and its closest rivals

Every comparison with Victoria

3 comparisons

How has branded search demand for Victoria changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Victoria worldwide rose from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands worldwide held steady, from 0.14% to 0.17%.

How did search popularity change for cast iron skillet brands worldwide in September 2026?

4 changes

  1. In September 2026, Le Creuset gained share of searches among cast iron skillet brands worldwide, from 83.1% to 85.8%.

  2. In September 2026, Ooni lost share of searches among cast iron skillet brands worldwide, from 9.2% to 6.3%.

  3. Staub’s share of searches among cast iron skillet brands worldwide has gained ground for 3 months in a row, from 6.1% to 7.7% in September 2026.

  4. Estimated monthly branded searches for Victoria worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are Victoria’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Victoria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • victoria cast iron

Do you work for Victoria? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Victoria your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free