Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 78.9% estimated Share of Search among cast Iron Skillet brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset78.9%
  2. Ooni14%
  3. Staub7.1%
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Which cast Iron Skillet brands compete with Le Creuset?

Le Creuset against cast Iron Skillet brands worldwide, by month

Share of Search by month for Le Creuset, Ooni, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetOoniStaub
Oct 202575.4%16.3%8.3%
Nov 202577.5%14%8.5%
Dec 202576.3%15.3%8.4%
Jan 202673.8%16.3%9.9%
Feb 202674.7%17.1%8.3%
Mar 202671.2%20.9%7.9%
Apr 202670.8%22.8%6.4%
May 202666.3%27.7%6%
Jun 202670.5%24.3%5.2%
Jul 202671.8%22.9%5.3%
Aug 202672.5%21%6.5%
Sep 202678.9%14%7.1%

  1. 1.Le Creuset

    78.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +6.4 points.

  2. 2.Ooni

    14%

    Held 2nd. 267K estimated branded searches, -24.4% vs prior month. Share -7 points.

  3. 3.Staub

    7.1%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cast Iron Skillet brands worldwide increased from 75.4% to 78.9%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cast Iron Skillet brands worldwide peaked at 78.9% in September 2026 and was lowest at 66.3% in May 2026.

How did search popularity change for cast Iron Skillet brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cast Iron Skillet brands worldwide, from 72.5% to 78.9%.

  2. In September 2026, Staub gained estimated Share of Search among cast Iron Skillet brands worldwide, from 6.5% to 7.1%.

  3. In September 2026, Ooni lost estimated Share of Search among cast Iron Skillet brands worldwide, from 21% to 14%.

Where does Le Creuset compete?

Le Creuset is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Honey Dipper brands2nd of 52.6%Show ranking
Egg Cups brands2nd of 62.6%Show ranking
Mugs brands2nd of 44.6%Show ranking
Measuring Cups brands2nd of 78.8%Show ranking
Loaf Pan brands1st of 834.4%Show ranking
Measuring Spoons brands1st of 438.3%Show ranking
Frying Pan brands1st of 839.9%Show ranking
Grill Pan brands1st of 841%Show ranking
Griddle Pan brands1st of 741.7%Show ranking
Pots And Pans brands1st of 742%Show ranking
Roasting Pan brands1st of 742.8%Show ranking
Bakeware brands1st of 844.8%Show ranking
Induction Pans brands1st of 446.7%Show ranking
Lemon Juicer brands1st of 449.9%Show ranking
Saute Pan brands1st of 452.7%Show ranking
Silicone Basting Brush brands1st of 352.8%Show ranking
Cookware brands1st of 466.9%Show ranking
Oven Gloves brands1st of 668.2%Show ranking
Dog Bowl brands1st of 477.7%Show ranking
Cast Iron Skillet brands1st of 378.9%Shown above
Turkey Roaster brands1st of 380.8%Show ranking
Roasting Dish brands1st of 481.8%Show ranking
Cookbook Stand brands1st of 487.8%Show ranking
Wine Foil Cutter brands1st of 388.9%Show ranking
Lever Corkscrew brands1st of 390.1%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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