Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 41.7% estimated Share of Search among griddle Pan brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset41.7%
  2. Ninja31.8%
  3. Tefal15.6%
  4. All-Clad4%
  5. Staub3.8%
  6. Square2.8%
  7. Circulon0.28%
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Which griddle Pan brands compete with Le Creuset?

Le Creuset against griddle Pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, Tefal, All-Clad, Staub, Square. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubSquareCirculon
Oct 202541%30%16%5.3%4.5%2.6%0.5%
Nov 202539.9%30.7%16.3%6.8%4.4%1.6%0.39%
Dec 202542.2%30.3%13.8%7.2%4.6%1.5%0.34%
Jan 202636%33%17.1%6.1%4.8%2.4%0.53%
Feb 202636.6%32.6%17.1%5.9%4.1%3.4%0.3%
Mar 202636.6%32.5%17.1%5.1%4%4.2%0.36%
Apr 202638%34.2%14.5%5%3.4%4.7%0.31%
May 202638.1%30.1%17.1%5.3%3.4%5.6%0.31%
Jun 202636.3%32.7%13.6%8.8%2.7%5.7%0.24%
Jul 202641.2%31.6%13.2%5.4%3.1%5.3%0.27%
Aug 202637.6%35.2%14.7%4.6%3.4%4.1%0.31%
Sep 202641.7%31.8%15.6%4%3.8%2.8%0.28%

  1. 1.Le Creuset

    41.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.1 points.

  2. 2.Ninja

    31.8%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Tefal

    15.6%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.9 points.

  4. 4.All-Clad

    4%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.7 points.

  5. 5.Staub

    3.8%

    Moved from 6th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Square

    2.8%

    Moved from 5th to 6th. 102K estimated branded searches, -23.6% vs prior month. Share -1.3 points.

  7. 7.Circulon

    0.28%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among griddle Pan brands worldwide increased from 41% to 41.7%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among griddle Pan brands worldwide peaked at 42.2% in December 2025 and was lowest at 36% in January 2026.

How did search popularity change for griddle Pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle Pan brands worldwide, from 37.6% to 41.7%.

  2. In September 2026, Tefal gained estimated Share of Search among griddle Pan brands worldwide, from 14.7% to 15.6%.

  3. In September 2026, Ninja lost estimated Share of Search among griddle Pan brands worldwide, from 35.2% to 31.8%.

  4. In September 2026, Square lost estimated Share of Search among griddle Pan brands worldwide, from 4.1% to 2.8%.

  5. In September 2026, All-Clad lost estimated Share of Search among griddle Pan brands worldwide, from 4.6% to 4%.

  6. Staub’s estimated Share of Search among griddle Pan brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.

Where does Le Creuset compete?

Le Creuset is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cake Stand brands2nd of 62.6%Show ranking
Honey Dipper brands2nd of 52.6%Show ranking
Egg Cups brands2nd of 62.6%Show ranking
Mugs brands2nd of 44.6%Show ranking
Measuring Cups brands2nd of 78.8%Show ranking
Loaf Pan brands1st of 834.4%Show ranking
Measuring Spoons brands1st of 438.3%Show ranking
Frying Pan brands1st of 839.9%Show ranking
Grill Pan brands1st of 841%Show ranking
Griddle Pan brands1st of 741.7%Shown above
Pots And Pans brands1st of 742%Show ranking
Roasting Pan brands1st of 742.8%Show ranking
Bakeware brands1st of 844.8%Show ranking
Induction Pans brands1st of 446.7%Show ranking
Cast Iron Skillet brands1st of 448%Show ranking
Lemon Juicer brands1st of 449.9%Show ranking
Saute Pan brands1st of 452.7%Show ranking
Silicone Basting Brush brands1st of 352.8%Show ranking
Cookware brands1st of 466.9%Show ranking
Oven Gloves brands1st of 668.2%Show ranking
Dog Bowl brands1st of 477.7%Show ranking
Turkey Roaster brands1st of 380.8%Show ranking
Roasting Dish brands1st of 481.8%Show ranking
Cookbook Stand brands1st of 487.8%Show ranking
Wine Foil Cutter brands1st of 388.9%Show ranking
Lever Corkscrew brands1st of 390.1%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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