Brandwave

Cuisipro vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than Cuisipro among measuring spoons brands worldwide. Le Creuset had about 1.5 million branded searches, while Cuisipro had 1,900. Le Creuset made up 42.5% of all measuring spoons brand searches we track, and Cuisipro accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, Cuisipro appeared in three of the five answers and Le Creuset in none.

Among measuring spoons brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 789 searches for every 1 for Cuisipro

Le Creuset 1.5M searchesCuisipro 1.9K searches

Who does AI mention more?

Cuisipro, mentioned in 3 of 5 answers, Le Creuset in 0

Cuisipro in 3 of 5Le Creuset in 0 of 5

Who does AI recommend more?

Cuisipro, the only one of the two named

Cuisipro first in 3Le Creuset never named

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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisipro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisipro1st
  2. King Arthur Baking2nd
  3. KitchenAid3rd
  4. Le Creuset–
  5. Tupperware–
  6. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • King Arthur Baking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisipro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisipro or Le Creuset more popular in search?

This chart shows how often people search Google for Cuisipro and Le Creuset by name. Each line represents a brand's share of searches for all six measuring spoons brands we track, month by month, from English-language searches worldwide.

Cuisipro and Le Creuset among measuring spoons brands worldwide, by month

Share of searches by month for Le Creuset, Cuisipro. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTupperwareKitchenAidAll-CladKing Arthur BakingCuisipro
Oct 202535.8%29.2%30.9%3.2%0.79%0.06%
Nov 202538.9%21.2%34.7%4.3%0.86%0.05%
Dec 202539.1%21.3%34.3%4.3%1.1%0.05%
Jan 202633.2%33.2%29%3.7%0.9%0.06%
Feb 202633.2%33.2%29.2%3.7%0.74%0.05%
Mar 202633.4%33.4%29.4%3%0.74%0.05%
Apr 202635.7%29.2%31%3.2%0.79%0.06%
May 202637.6%30.8%27.2%3.4%0.84%0.06%
Jun 202636.2%29.7%25.9%7.3%0.8%0.06%
Jul 202637.8%30.9%27%3.4%0.84%0.06%
Aug 202637.6%30.8%27.2%3.4%1%0.06%
Sep 202642.5%28.3%25%3.1%0.94%0.05%

How has the Cuisipro and Le Creuset comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Cuisipro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisipro’s share of searches among measuring spoons brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands worldwide moved from 35.8% to 42.5%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for measuring spoons brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among measuring spoons brands worldwide, from 37.6% to 42.5%.

  2. Estimated monthly branded searches for Cuisipro worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cuisipro’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisipro

1 branded search term

  • cuisipro

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

Other head-to-heads among measuring spoons brands

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