Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 52.1% estimated Share of Search among measuring cups brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset52.1%
  2. KitchenAid30.7%
  3. Cuisinart5.7%
  4. Oxo3.8%
  5. All-Clad3.8%
  6. Joseph Joseph3.8%
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Which measuring cups brands compete with Le Creuset?

Le Creuset against measuring cups brands worldwide, by month

Share of Search by month for Le Creuset, KitchenAid, Cuisinart, Oxo, All-Clad, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidCuisinartOxoAll-CladJoseph Joseph
Oct 202544.1%38.1%5.9%4%4%4%
Nov 202543.8%39%5.9%3.2%4.8%3.2%
Dec 202544.3%38.9%6%2.7%4.9%3.3%
Jan 202642.6%37.2%7%3.8%4.7%4.7%
Feb 202643%37.8%5.8%3.9%4.8%4.8%
Mar 202642.8%37.7%7.1%3.9%3.9%4.7%
Apr 202643.6%37.9%5.9%3.9%3.9%4.8%
May 202646.3%33.5%7.6%4.2%4.2%4.2%
Jun 202644.8%32%6.1%4%9%4%
Jul 202646.5%33.3%7.7%4.2%4.2%4.2%
Aug 202645.9%33.2%7.6%4.1%4.1%5.1%
Sep 202652.1%30.7%5.7%3.8%3.8%3.8%

  1. 1.Le Creuset

    52.1%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +6.2 points.

  2. 2.KitchenAid

    30.7%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Cuisinart

    5.7%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  4. 4.Oxo

    3.8%

    Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.All-Clad

    3.8%

    Moved from 6th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Joseph Joseph

    3.8%

    Moved from 4th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring cups brands worldwide increased from 44.1% to 52.1%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring cups brands worldwide peaked at 52.1% in September 2026 and was lowest at 42.6% in January 2026.

How did search popularity change for measuring cups brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among measuring cups brands worldwide, from 45.9% to 52.1%.

  2. In September 2026, KitchenAid lost estimated Share of Search among measuring cups brands worldwide, from 33.2% to 30.7%.

  3. In September 2026, Cuisinart lost estimated Share of Search among measuring cups brands worldwide, from 7.6% to 5.7%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among measuring cups brands worldwide, from 5.1% to 3.8%.

  5. All-Clad’s estimated Share of Search among measuring cups brands worldwide has lost ground for 3 months in a row, from 9% to 3.8% in September 2026.

  6. In September 2026, Oxo rose from 5th to 4th among measuring cups brands worldwide.

Where does Le Creuset compete?

Le Creuset is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands1st of 442.9%Show ranking
Bakeware brands1st of 850.7%Show ranking
Induction pans brands1st of 451.9%Show ranking
Measuring cups brands1st of 652.1%Shown above
Griddle pan brands1st of 666.5%Show ranking
Pots and pans brands1st of 775.6%Show ranking
Grill pan brands1st of 877%Show ranking
Loaf pan brands1st of 677%Show ranking
Cookware brands1st of 477.5%Show ranking
Roasting pan brands1st of 681.3%Show ranking
Roasting dish brands1st of 481.8%Show ranking
Frying pan brands1st of 782.2%Show ranking
Turkey roaster brands1st of 384.5%Show ranking
Cast iron skillet brands1st of 386%Show ranking
Saute pan brands1st of 389.8%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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