Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 82.2% estimated Share of Search among frying pan brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset82.2%
  2. Made In7.4%
  3. All-Clad6%
  4. Caraway3.3%
  5. Circulon0.54%
  6. Ninja0.54%
  7. HexClad<0.01%
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Which frying pan brands compete with Le Creuset?

Le Creuset against frying pan brands worldwide, by month

Share of Search by month for Le Creuset, Made In, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetMade InAll-CladCarawayCirculonNinjaHexClad
Oct 202580.7%7.3%7.3%3.3%0.97%0.53%<0.01%
Nov 202576.3%8.4%8.4%5.6%0.76%0.5%<0.01%
Dec 202577.6%7%8.5%5.7%0.63%0.51%0.01%
Jan 202676.7%8.4%8.4%4.6%1.1%0.62%<0.01%
Feb 202677.7%8.6%8.6%3.9%0.63%0.63%<0.01%
Mar 202678.8%8.7%7.1%3.9%0.78%0.64%<0.01%
Apr 202680.8%7.3%7.3%3.3%0.66%0.66%<0.01%
May 202679%8.7%7.1%3.9%0.64%0.52%<0.01%
Jun 202673.3%8.1%14.8%3%0.49%0.4%<0.01%
Jul 202679.8%8.8%7.2%3.2%0.53%0.43%<0.01%
Aug 202679%8.7%7.1%3.9%0.64%0.52%0.01%
Sep 202682.2%7.4%6%3.3%0.54%0.54%<0.01%

  1. 1.Le Creuset

    82.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.1 points.

  2. 2.Made In

    7.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.All-Clad

    6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Caraway

    3.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Circulon

    0.54%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Ninja

    0.54%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.HexClad

    <0.01%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among frying pan brands worldwide increased from 80.7% to 82.2%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among frying pan brands worldwide peaked at 82.2% in September 2026 and was lowest at 73.3% in June 2026.

How did search popularity change for frying pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among frying pan brands worldwide, from 79% to 82.2%.

  2. In September 2026, Made In lost estimated Share of Search among frying pan brands worldwide, from 8.7% to 7.4%.

  3. In September 2026, All-Clad lost estimated Share of Search among frying pan brands worldwide, from 7.1% to 6%.

  4. In September 2026, Caraway lost estimated Share of Search among frying pan brands worldwide, from 3.9% to 3.3%.

  5. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  6. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Le Creuset compete?

Le Creuset is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands1st of 442.9%Show ranking
Bakeware brands1st of 850.7%Show ranking
Induction pans brands1st of 451.9%Show ranking
Measuring cups brands1st of 652.1%Show ranking
Griddle pan brands1st of 666.5%Show ranking
Pots and pans brands1st of 775.6%Show ranking
Grill pan brands1st of 877%Show ranking
Loaf pan brands1st of 677%Show ranking
Cookware brands1st of 477.5%Show ranking
Roasting pan brands1st of 681.3%Show ranking
Roasting dish brands1st of 481.8%Show ranking
Frying pan brands1st of 782.2%Shown above
Turkey roaster brands1st of 384.5%Show ranking
Cast iron skillet brands1st of 386%Show ranking
Saute pan brands1st of 389.8%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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