Brandwave

Le Creuset vs Lodge:Which is searched more?

In September 2026, Le Creuset had more branded searches than Lodge among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Lodge had 74,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Lodge accounted for 2.7%. These are worldwide searches for English-language branded terms.

Share of searches among frying pan brands worldwide in September 2026Is Le Creuset or Lodge more popular in search?
Le Creuset55.6%1.5M searches
vs
Lodge2.7%74K searches

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Is Le Creuset or Lodge more popular in search?

Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Lodge among frying pan brands worldwide, by month

Share of searches by month for Le Creuset, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

How has the Le Creuset and Lodge comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands worldwide moved from 54.3% to 55.6%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for frying pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.

  2. In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Lodge

1 branded search term

  • lodge cast iron

How the Brand Demand Index is measured

Other head-to-heads among frying pan brands

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