Brandwave

How popular isLodge?

In September 2026, people searched for Lodge by name about 110,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 2.7% of all global frying pan brand searches, placing Lodge sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about frying pan brands, Lodge appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Lodge is the sixth most searched of 10 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 55.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. TefalShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TramontinaShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Made InShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. LodgeShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lodge is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Lodge3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Caraway6th
  7. Made In7th
  8. Circulon–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which frying pan brands compete with Lodge?

Lodge against frying pan brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Tramontina, Made In, All-Clad, Lodge, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

  1. 1.Le Creuset

    55.6%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.7 points.

  2. 2.Tefal

    18.5%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.8 points.

  3. 3.Tramontina

    11.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Made In

    5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.All-Clad

    4.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Lodge

    2.7%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Caraway

    2.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Circulon

    0.37%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Ninja

    0.37%

    Held 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.HexClad

    <0.01%

    Held 10th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare popularity between Lodge and its closest rivals

Every comparison with Lodge

19 comparisons

How has branded search demand for Lodge changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide decreased from 3.3% to 2.7%.
  • Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide peaked at 4% in July 2026 and was lowest at 2.7% in September 2026.

How did search popularity change for frying pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.

  2. In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.

  3. In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%.

  4. In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.

  5. In September 2026, Made In lost share of searches among frying pan brands worldwide, from 5.7% to 5%.

  6. In September 2026, All-Clad lost share of searches among frying pan brands worldwide, from 4.7% to 4.1%.

How are Lodge’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lodge cast iron
  • lodge dutch oven
  • lodge enameled dutch oven

Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lodge compete?

Lodge is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Frying pan brands6th of 102.7%Shown above
Cookware brands6th of 72.8%Show ranking
Griddle pan brands7th of 92.9%Show ranking
Grill pan brands6th of 103.4%Show ranking
Dutch oven brands2nd of 1118.1%Show ranking
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Is Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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