Brandwave

How popular isLodge?

In September 2026, people searched for Lodge by name about 110,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 2.9% of all global griddle pan brand searches, placing Lodge seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Lodge is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 59.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. TefalShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StaubShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. All-CladShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. LodgeShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Lodge is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. GreenPan3rd
  4. OXO4th
  5. All-Clad5th
  6. Tefal–
  7. Staub–
  8. Circulon–
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about griddle pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which griddle pan brands compete with Lodge?

Lodge against griddle pan brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Staub, All-Clad, OXO, GreenPan, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalStaubAll-CladOXOGreenPanLodgeCirculonNinja
Oct 202556.7%19.3%6.2%5.1%5.1%3.4%3.4%0.68%0.02%
Nov 202556.4%19.7%6.2%6.2%4.2%3.4%3.4%0.56%0.01%
Dec 202559.7%16.6%6.6%6.6%3.6%2.9%3.6%0.48%0.02%
Jan 202652.3%21.8%7%5.8%4.7%3.8%3.8%0.77%0.02%
Feb 202653.4%22.3%5.9%5.9%4.8%3.2%4%0.43%0.01%
Mar 202654.3%22.7%6%4.9%4.9%3.3%3.3%0.54%0.01%
Apr 202657.3%19.6%5.2%5.2%5.2%2.8%4.3%0.47%0.01%
May 202654.9%22.5%4.9%4.9%4.9%3.3%4.1%0.45%0.01%
Jun 202654.6%18.3%4.1%11%4.9%2.7%4.1%0.36%0.01%
Jul 202660.1%16.8%4.5%5.4%5.4%3%4.5%0.4%0.01%
Aug 202657%19.5%5.1%5.1%5.1%3.5%4.2%0.46%0.01%
Sep 202659.7%19.9%5.4%4.4%4.4%2.9%2.9%0.39%0.01%

  1. 1.Le Creuset

    59.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2.7 points.

  2. 2.Tefal

    19.9%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.4 points.

  3. 3.Staub

    5.4%

    Moved from 5th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.All-Clad

    4.4%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.OXO

    4.4%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.GreenPan

    2.9%

    Moved from 7th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Lodge

    2.9%

    Moved from 6th to 7th. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  8. 8.Circulon

    0.39%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Ninja

    0.01%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lodge and its closest rivals

Every comparison with Lodge

19 comparisons

How has branded search demand for Lodge changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands worldwide peaked at 4.5% in July 2026 and was lowest at 2.9% in September 2026.

How did search popularity change for griddle pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among griddle pan brands worldwide, from 57% to 59.7%.

  2. In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%.

  3. In September 2026, All-Clad lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.

  4. In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.

  5. In September 2026, GreenPan lost share of searches among griddle pan brands worldwide, from 3.5% to 2.9%.

  6. Staub’s share of searches among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.4% in September 2026.

How are Lodge’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lodge cast iron
  • lodge dutch oven
  • lodge enameled dutch oven

Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lodge compete?

Lodge is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Frying pan brands6th of 102.7%Show ranking
Cookware brands6th of 72.8%Show ranking
Griddle pan brands7th of 92.9%Shown above
Grill pan brands6th of 103.4%Show ranking
Dutch oven brands2nd of 1118.1%Show ranking
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Is Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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