How popular isLodge?
In September 2026, people searched for Lodge by name about 110,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 2.8% of all global cookware brand searches, placing Lodge sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Lodge appeared in two of the five answers and was the fifth most recommended of the seven.
Lodge is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
Le CreusetShare of searches 57.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TefalShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TramontinaShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
StaubShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LodgeShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lodge is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
All-Clad1st- Tramontina2nd
- Le Creuset3rd
- Tefal4th
- Lodge5th
- Staub–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lodge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What's the best cookware brand for everyday cooking?”
Searched Google, AI Overview
“stainless steel cookware”
Searched Google, AI Overview
“cookware for induction”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cookware brands compete with Lodge?
Share of searches by month for Le Creuset, Tefal, Tramontina, Staub, All-Clad, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Staub | All-Clad | Lodge | HexClad |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 18.9% | 11.1% | 6.1% | 5% | 3.3% | <0.01% |
| Nov 2025 | 55.7% | 19.5% | 9.2% | 6.1% | 6.1% | 3.4% | <0.01% |
| Dec 2025 | 59.1% | 16.5% | 7.9% | 6.5% | 6.5% | 3.6% | <0.01% |
| Jan 2026 | 51.7% | 21.5% | 10.4% | 6.9% | 5.7% | 3.8% | <0.01% |
| Feb 2026 | 52.2% | 21.8% | 10.5% | 5.8% | 5.8% | 3.9% | <0.01% |
| Mar 2026 | 51.9% | 21.7% | 12.8% | 5.7% | 4.7% | 3.1% | <0.01% |
| Apr 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| May 2026 | 52.3% | 21.4% | 12.9% | 4.7% | 4.7% | 3.9% | <0.01% |
| Jun 2026 | 51.8% | 17.3% | 12.8% | 3.8% | 10.4% | 3.8% | <0.01% |
| Jul 2026 | 56.6% | 15.9% | 14% | 4.2% | 5.1% | 4.2% | <0.01% |
| Aug 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| Sep 2026 | 57.3% | 19.1% | 11.5% | 5.2% | 4.2% | 2.8% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 1.5M | +23% | +3 points | |
| 2, held 2nd | 19.1% | 500K | +19.6% | +0.5 points | |
| 3, held 3rd | 11.5% | 301K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 5.2% | 135K | +22.7% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 110K | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 74K | -18.2% | -1.2 points | |
| 7, held 7th | <0.01% | 90 | -47.1% | 0 points |
57.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.
2.
Tefal19.1%
Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.5 points.
11.5%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Staub5.2%
Moved from 5th to 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
All-Clad4.2%
Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.
Lodge2.8%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
7.
HexClad<0.01%
Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.
Compare popularity between Lodge and its closest rivals
Every comparison with Lodge
19 comparisons
- All-Clad vs Lodge
- Le Creuset vs Lodge
- Lodge vs Made In
- Lodge vs Ooni
- Lodge vs Tefal
- Lodge vs Tramontina
- Lodge vs Staub
- GreenPan vs Lodge
- Lodge vs OXO
- Caraway vs Lodge
- Lodge vs Scanpan
- Circulon vs Lodge
- Lodge vs Ninja
- Cuisinart vs Lodge
- Emile Henry vs Lodge
- Chasseur vs Lodge
- Lodge vs Our Place
- Great Jones vs Lodge
- HexClad vs Lodge
How has branded search demand for Lodge changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide decreased from 3.3% to 2.8%.
- Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide peaked at 4.2% in July 2026 and was lowest at 2.8% in September 2026.
How did search popularity change for cookware brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained share of searches among cookware brands worldwide, from 54.2% to 57.3%.
In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%.
In September 2026, Tramontina lost share of searches among cookware brands worldwide, from 13.4% to 11.5%.
In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%.
In September 2026, All-Clad lost share of searches among cookware brands worldwide, from 4.9% to 4.2%.
Staub’s share of searches among cookware brands worldwide has gained ground for 3 months in a row, from 3.8% to 5.2% in September 2026.
How are Lodge’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lodge cast iron
- lodge dutch oven
- lodge enameled dutch oven
Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lodge compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Frying pan brands | 6th of 10 | 2.7% | Show ranking |
| Cookware brands | 6th of 7 | 2.8% | Shown above |
| Griddle pan brands | 7th of 9 | 2.9% | Show ranking |
| Grill pan brands | 6th of 10 | 3.4% | Show ranking |
| Dutch oven brands | 2nd of 11 | 18.1% | Show ranking |
Is Lodge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.