Brandwave

HexClad vs Lodge:Which is more popular?

In September 2026, Lodge had more branded searches than HexClad among frying pan brands worldwide. Lodge had about 74,000 branded searches, while HexClad had 90. Lodge made up 2.7% of all frying pan brand searches we track, and HexClad accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Lodge appeared in four of the five answers and HexClad in none.

Among frying pan brands worldwide in September 2026

Who do people search for more?

Lodge, about 822 searches for every 1 for HexClad

Lodge 74K searchesHexClad 90 searches

Who does AI mention more?

Lodge, mentioned in 4 of 5 answers, HexClad in 0

Lodge in 4 of 5HexClad in 0 of 5

Who does AI recommend more?

Lodge, the only one of the two named

Lodge first in 3HexClad never named

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Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Lodge3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Caraway6th
  7. Made In7th
  8. Circulon–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HexClad or Lodge more popular in search?

This chart shows how often people search Google for HexClad and Lodge by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.

HexClad and Lodge among frying pan brands worldwide, by month

Share of searches by month for Lodge, HexClad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

How has the HexClad and Lodge comparison changed over the last 12 months?

3 findings
  • Lodge was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 90.
  • Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for frying pan brands worldwide in September 2026?

2 changes

  1. In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.

  2. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HexClad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

1 branded search term

  • cookware hexclad

Lodge

1 branded search term

  • lodge cast iron

How the Brand Demand Index is measured

Other head-to-heads among frying pan brands

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