How popular isHexClad in search?
In August 2026, there were an estimated 308K branded searches for HexClad worldwide which is down 28.5% over the last 11 months. HexClad holds 48.4% estimated Share of Search among premium cookware brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with HexClad?
Share of Search by month for HexClad, All-Clad, Caraway, Made In, Our Place. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | All-Clad | Caraway | Made In | Our Place |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 23.1% | 7.2% | 8.7% | 10.4% |
| Nov 2025 | 54.5% | 18.7% | 8.1% | 9.8% | 8.9% |
| Dec 2025 | 47.6% | 20.7% | 9% | 9% | 13.7% |
| Jan 2026 | 44.7% | 24.9% | 8.8% | 10.7% | 10.9% |
| Feb 2026 | 47.8% | 25.8% | 8% | 9.8% | 8.5% |
| Mar 2026 | 45.6% | 25.4% | 9.1% | 9% | 10.9% |
| Apr 2026 | 51.2% | 23.3% | 7.3% | 7.2% | 11% |
| May 2026 | 50.1% | 23.6% | 8.4% | 10.3% | 7.6% |
| Jun 2026 | 40% | 38.5% | 6.5% | 7.9% | 7.1% |
| Jul 2026 | 49.7% | 24.8% | 7.7% | 9.4% | 8.4% |
| Aug 2026 | 48.4% | 23.8% | 9.7% | 9.6% | 8.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 308K | -4.1% | -1.3 points | |
| 2, held 2nd | 23.8% | 151K | -5.6% | -1 points | |
| 3, moved from 5th to 3rd | 9.7% | 61.4K | +23% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.6% | 60.7K | +0.08% | +0.2 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.5% | 54.2K | +0.02% | +0.1 pointsmoved from 4th to 5th |
1.
HexClad48.4%
held 1st · 308K estimated branded searches · -4.1% vs prior month · -1.3 points
2.
All-Clad23.8%
held 2nd · 151K estimated branded searches · -5.6% vs prior month · -1 points
3.
Caraway9.7%
moved from 5th to 3rd · 61.4K estimated branded searches · +23% vs prior month · +1.9 points
4.
Made In9.6%
moved from 3rd to 4th · 60.7K estimated branded searches · +0.08% vs prior month · +0.2 points
8.5%
moved from 4th to 5th · 54.2K estimated branded searches · +0.02% vs prior month · +0.1 points
Compare search popularity between HexClad and its closest rivals
How has branded search demand for HexClad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HexClad worldwide fell from 430K to 308K.
- Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide decreased from 50.6% to 48.4%.
- Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide peaked at 54.5% in November 2025 and was lowest at 40% in June 2026.
How did search popularity change for premium cookware brands worldwide in August 2026?
5 changes
In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.
In August 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 49.7% to 48.4%.
In August 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 24.8% to 23.8%.
Estimated monthly branded searches for Our Place worldwide fell 38.7% over 11 measured months, from 88.4K to 54.2K in August 2026.
Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.
How is HexClad measured?
Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cookware hexclad
- hexclad
- hexclad com
- hexclad cookware
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Is HexClad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.