Fissler vs HexClad:Which is more popular?
In September 2026, HexClad had more branded searches than Fissler among premium cookware brands worldwide. HexClad had about 307,000 branded searches, while Fissler had 74,000. HexClad made up 12.1% of all premium cookware brand searches we track, and Fissler accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about premium cookware brands, Fissler appeared in two of the five answers and HexClad in none.
Who do people search for more?
HexClad, about 4 searches for every 1 for Fissler
Who does AI mention more?
Fissler, mentioned in 2 of 5 answers, HexClad in 0
Who does AI recommend more?
Fissler, the only one of the two named
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Top premium cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fissler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HexClad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium cookware brands
5 answers
Asked ChatGPT
“Which premium cookware brand should I buy?”
Asked ChatGPT
“What are the best premium cookware brands?”
Asked ChatGPT
“What's the best premium cookware brand for everyday cooking?”
Searched Google, AI Overview
“best cookware brand”
Searched Google, AI Overview
“premium pots and pans”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fissler or HexClad more popular in search?
This chart shows how often people search Google for Fissler and HexClad by name. Each line represents a brand's share of searches for all nine premium cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HexClad, Fissler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
How has the Fissler and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Fissler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fissler’s share of searches among premium cookware brands worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, HexClad’s share of searches among premium cookware brands worldwide moved from 15.6% to 12.1%, and its estimated monthly branded searches moved from 429K to 307K.
How did search popularity change for premium cookware brands worldwide in September 2026?
2 changes
In September 2026, HexClad lost share of searches among premium cookware brands worldwide, from 13.7% to 12.1%.
Estimated monthly branded searches for Fissler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fissler’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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