Brandwave

HexClad vs Tramontina:Which is searched more?

In September 2026, HexClad and Tramontina were level on Share of Search among cookware brands worldwide, with an estimated 307K versus 301K branded searches, at 13.7% and 13.4% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among cookware brands worldwide in September 2026Which is more popular in search, HexClad or Tramontina?
HexClad13.7%307K searches
vs
Tramontina13.4%301K searches

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Which is more popular in search, HexClad or Tramontina?

Compare the pots, pans and cookware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HexClad and Tramontina among cookware brands worldwide, by month

Share of Search by month for HexClad, Tramontina. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetHexCladTramontinaStaub
Oct 202562.6%17.9%12.6%6.9%
Nov 202556.5%28%9.3%6.2%
Dec 202561.2%23.9%8.2%6.7%
Jan 202661%18.6%12.2%8.2%
Feb 202662.2%18.4%12.5%6.9%
Mar 202662.2%15.6%15.3%6.9%
Apr 202661.6%17.7%15.2%5.6%
May 202661.2%18.1%15.1%5.5%
Jun 202663.6%16%15.7%4.7%
Jul 202663.2%16.6%15.6%4.7%
Aug 202663%15.8%15.5%5.7%
Sep 202666.9%13.7%13.4%6%

How has the HexClad and Tramontina comparison changed over the last 12 months?

  • HexClad was ahead of Tramontina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide moved from 17.9% to 13.7%, and its estimated monthly branded searches moved from 429K to 307K.
  • Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide moved from 12.6% to 13.4%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for cookware brands worldwide in September 2026?

  1. In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.

  2. In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%.

Other head-to-heads among cookware brands

How each brand is measured

Brandwave collects information about searches that people make online using HexClad’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

Tramontina

1 branded search term

  • tramontina

How the Brand Demand Index is measured

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