Brandwave

How popular isTramontina in search?

In September 2026, there were an estimated 301K branded searches for Tramontina worldwide which held steady over the last 12 months. Tramontina holds 13.4% estimated Share of Search among cookware brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset66.9%
  2. HexClad13.7%
  3. Tramontina13.4%
  4. Staub6%
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Which cookware brands compete with Tramontina?

Tramontina against cookware brands worldwide, by month

Share of Search by month for Le Creuset, HexClad, Tramontina, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetHexCladTramontinaStaub
Oct 202562.6%17.9%12.6%6.9%
Nov 202556.5%28%9.3%6.2%
Dec 202561.2%23.9%8.2%6.7%
Jan 202661%18.6%12.2%8.2%
Feb 202662.2%18.4%12.5%6.9%
Mar 202662.2%15.6%15.3%6.9%
Apr 202661.6%17.7%15.2%5.6%
May 202661.2%18.1%15.1%5.5%
Jun 202663.6%16%15.7%4.7%
Jul 202663.2%16.6%15.6%4.7%
Aug 202663%15.8%15.5%5.7%
Sep 202666.9%13.7%13.4%6%
  1. 1.Le Creuset

    66.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.9 points.

  2. 2.HexClad

    13.7%

    Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -2.2 points.

  3. 3.Tramontina

    13.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Staub

    6%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

Compare search popularity between Tramontina and its closest rivals

How has branded search demand for Tramontina changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide increased from 12.6% to 13.4%.
  • Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide peaked at 15.7% in June 2026 and was lowest at 8.2% in December 2025.

How did search popularity change for cookware brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cookware brands worldwide, from 63% to 66.9%.

  2. In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.

  3. In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Tramontina compete?

Tramontina is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bakeware brands3rd of 89%Show ranking
Cutlery brands3rd of 712.4%Show ranking
Cookware brands3rd of 413.4%Shown above
Ceramic Cookware brands1st of 352.4%Show ranking

How is Tramontina measured?

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tramontina

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How the Brand Demand Index is measured

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Is Tramontina your brand?

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