Brandwave

How popular isTramontina?

In September 2026, people searched for Tramontina by name about 311,000 times worldwide, about the same as the previous year. These searches made up 13.8% of all global saute pan brand searches, placing Tramontina second out of six brands. When we asked both ChatGPT and Google AI Overviews about saute pan brands, Tramontina appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Tramontina is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Le CreusetShare of searches 68.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. TramontinaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Made InShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. All-CladShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GreenPanShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top saute pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tramontina is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Made In3rd
  4. Caraway4th
  5. GreenPan5th
  6. Le Creuset6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about saute pan brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which saute pan brands compete with Tramontina?

Tramontina against saute pan brands worldwide, by month

Share of searches by month for Le Creuset, Tramontina, Made In, All-Clad, GreenPan, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTramontinaMade InAll-CladGreenPanCaraway
Oct 202567.5%13.5%6.1%6.1%4.1%2.7%
Nov 202565.9%10.8%7.2%7.2%4%4.9%
Dec 202568.6%9.2%6.2%7.5%3.4%5.1%
Jan 202664.3%12.9%7.1%7.1%4.7%3.9%
Feb 202665.2%13.2%7.2%7.2%4%3.2%
Mar 202664.2%15.8%7.1%5.8%3.9%3.2%
Apr 202665.9%16.3%5.9%5.9%3.3%2.7%
May 202664.2%15.8%7.1%5.8%3.9%3.2%
Jun 202660.6%15%6.7%12.2%3%2.5%
Jul 202665%16%7.2%5.9%3.2%2.6%
Aug 202664.2%15.8%7.1%5.8%3.9%3.2%
Sep 202668.8%13.8%6.2%5%3.4%2.8%

  1. 1.Le Creuset

    68.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.6 points.

  2. 2.Tramontina

    13.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Made In

    6.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.All-Clad

    5%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.GreenPan

    3.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Caraway

    2.8%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Tramontina and its closest rivals

Every comparison with Tramontina

34 comparisons

How has branded search demand for Tramontina changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina worldwide held steady, from 319K to 311K.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among saute pan brands worldwide peaked at 16.3% in April 2026 and was lowest at 9.2% in December 2025.

How did search popularity change for saute pan brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among saute pan brands worldwide, from 64.2% to 68.8%.

  2. In September 2026, Tramontina lost share of searches among saute pan brands worldwide, from 15.8% to 13.8%.

  3. In September 2026, Made In lost share of searches among saute pan brands worldwide, from 7.1% to 6.2%.

  4. In September 2026, All-Clad lost share of searches among saute pan brands worldwide, from 5.8% to 5%.

  5. Estimated monthly branded searches for GreenPan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Tramontina’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tramontina
  • tramontina dutch oven

Do you work for Tramontina? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tramontina compete?

Tramontina is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands3rd of 1110.1%Show ranking
Frying pan brands3rd of 1011.1%Show ranking
Cookware brands3rd of 711.5%Show ranking
Induction pans brands3rd of 712%Show ranking
Pots and pans brands2nd of 912.8%Show ranking
Saute pan brands2nd of 613.8%Shown above
Cutlery brands3rd of 1013.9%Show ranking
Ceramic cookware brands2nd of 624.9%Show ranking
Dutch oven brands4th of 115%Show ranking
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