Tramontina vs ZWILLING:Which is more popular by branded search?
In August 2026, Tramontina had more branded searches than ZWILLING among cutlery brands worldwide. Tramontina was estimated to have 301K branded searches compared to ZWILLING’s 202K, and held a 16.2% Share of Search versus ZWILLING’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tramontina or ZWILLING?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tramontina, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 22.9% | 12.4% | 10.2% | 2.4% | 1.7% |
| Nov 2025 | 55.7% | 16.9% | 11.2% | 11.3% | 2.6% | 2.3% |
| Dec 2025 | 54.6% | 20.3% | 9% | 11.1% | 2.8% | 2.3% |
| Jan 2026 | 51% | 19% | 12.6% | 12.8% | 2.5% | 2.1% |
| Feb 2026 | 51.3% | 19.1% | 12.6% | 12.7% | 2.6% | 1.7% |
| Mar 2026 | 47.9% | 21.7% | 14.4% | 11.8% | 2.5% | 1.6% |
| Apr 2026 | 49.8% | 18.5% | 15% | 12.3% | 2.6% | 1.7% |
| May 2026 | 43.2% | 23.8% | 15.8% | 13% | 2.4% | 1.8% |
| Jun 2026 | 44.3% | 24.4% | 16.2% | 10.9% | 2.4% | 1.8% |
| Jul 2026 | 44.4% | 24.5% | 16.2% | 10.9% | 2.1% | 1.8% |
| Aug 2026 | 44.2% | 24.5% | 16.2% | 10.9% | 2.5% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tramontina and ZWILLING comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ZWILLING took it in November 2025, Tramontina took it in March 2026.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide moved from 12.4% to 16.2%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among cutlery brands worldwide moved from 10.2% to 10.9%, and its estimated monthly branded searches moved from 248K to 202K.
How did search popularity change for cutlery brands worldwide in August 2026?
1 change
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tramontina’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tramontina
1 branded search term
- tramontina
ZWILLING
3 branded search terms
- kitchen knives zwilling
- zwilling
- zwilling com
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