Oneida vs ZWILLING:Which is more popular?
In September 2026, ZWILLING had more branded searches than Oneida among cutlery brands worldwide. ZWILLING had about 247,000 branded searches, while Oneida had 8,100. ZWILLING made up 11.4% of all cutlery brand searches we track, and Oneida accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about cutlery brands, ZWILLING appeared in all five answers and Oneida in three. ZWILLING was mentioned before Oneida in three out of four answers.
Who do people search for more?
ZWILLING, about 30 searches for every 1 for Oneida
Who does AI mention more?
ZWILLING, mentioned in every answer we collected
Who does AI recommend more?
ZWILLING, named ahead of Oneida in 3 of 4 answers
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Top cutlery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZWILLING appeared in all five answers. Oneida was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING was listed before Oneida in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZWILLING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Welch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oneida3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victorinox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wiltshire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cutlery brands
5 answers
Asked ChatGPT
“Which cutlery brand should I buy?”
Asked ChatGPT
“What are the best cutlery brands?”
Asked ChatGPT
“What's the best cutlery brand for everyday dining?”
Searched Google, AI Overview
“flatware set”
Searched Google, AI Overview
“stainless steel cutlery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Oneida or ZWILLING more popular in search?
This chart shows how often people search Google for Oneida and ZWILLING by name. Each line represents a brand's share of searches for all ten cutlery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ZWILLING, Oneida. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | WMF | Wiltshire | Robert Welch | Oneida | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 20.5% | 11.1% | 9.1% | 7.4% | 2.7% | 0.45% | 0.37% | 0.3% | 0.03% |
| Nov 2025 | 52.9% | 14.7% | 9.8% | 9.8% | 9.8% | 2% | 0.39% | 0.32% | 0.26% | 0.03% |
| Dec 2025 | 52.5% | 18.1% | 8% | 9.9% | 8% | 2% | 0.48% | 0.4% | 0.48% | 0.04% |
| Jan 2026 | 47.7% | 16.6% | 11% | 11.1% | 9% | 3.3% | 0.54% | 0.44% | 0.36% | 0.04% |
| Feb 2026 | 47.5% | 16.4% | 10.9% | 10.9% | 8.9% | 4% | 0.54% | 0.29% | 0.44% | 0.04% |
| Mar 2026 | 44.8% | 18.9% | 12.5% | 10.3% | 8.4% | 3.8% | 0.5% | 0.34% | 0.5% | 0.04% |
| Apr 2026 | 43% | 15% | 12.2% | 10% | 14.9% | 3.7% | 0.4% | 0.33% | 0.49% | 0.03% |
| May 2026 | 40.8% | 20.9% | 13.9% | 11.4% | 7.6% | 4.2% | 0.56% | 0.37% | 0.25% | 0.03% |
| Jun 2026 | 41.4% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.47% | 0.38% | 0.21% | 0.03% |
| Jul 2026 | 41.3% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.57% | 0.38% | 0.31% | 0.03% |
| Aug 2026 | 41.2% | 21.2% | 14.1% | 9.4% | 7.7% | 5.1% | 0.56% | 0.38% | 0.25% | 0.04% |
| Sep 2026 | 40.9% | 21% | 13.9% | 11.4% | 7.6% | 4.2% | 0.46% | 0.37% | 0.07% | 0.04% |
How has the Oneida and ZWILLING comparison changed over the last 12 months?
3 findings
- ZWILLING was ahead of Oneida in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oneida’s share of searches among cutlery brands worldwide held steady at 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among cutlery brands worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches held steady at 247K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained share of searches among cutlery brands worldwide, from 9.4% to 11.4%.
Estimated monthly branded searches for Oneida worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oneida’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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