How popular isTramontina in search?
In August 2026, there were an estimated 301K branded searches for Tramontina worldwide which held steady over the last 11 months. Tramontina holds 16.2% estimated Share of Search among cutlery brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid44.2%
Victorinox24.5%
Tramontina16.2%
ZWILLING10.9%
Wusthof2.5%
GLOBAL1.8%
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Which cutlery brands compete with Tramontina?
Share of Search by month for KitchenAid, Victorinox, Tramontina, ZWILLING, Wusthof. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 22.9% | 12.4% | 10.2% | 2.4% | 1.7% |
| Nov 2025 | 55.7% | 16.9% | 11.2% | 11.3% | 2.6% | 2.3% |
| Dec 2025 | 54.6% | 20.3% | 9% | 11.1% | 2.8% | 2.3% |
| Jan 2026 | 51% | 19% | 12.6% | 12.8% | 2.5% | 2.1% |
| Feb 2026 | 51.3% | 19.1% | 12.6% | 12.7% | 2.6% | 1.7% |
| Mar 2026 | 47.9% | 21.7% | 14.4% | 11.8% | 2.5% | 1.6% |
| Apr 2026 | 49.8% | 18.5% | 15% | 12.3% | 2.6% | 1.7% |
| May 2026 | 43.2% | 23.8% | 15.8% | 13% | 2.4% | 1.8% |
| Jun 2026 | 44.3% | 24.4% | 16.2% | 10.9% | 2.4% | 1.8% |
| Jul 2026 | 44.4% | 24.5% | 16.2% | 10.9% | 2.1% | 1.8% |
| Aug 2026 | 44.2% | 24.5% | 16.2% | 10.9% | 2.5% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 823K | 0% | -0.2 points | |
| 2, held 2nd | 24.5% | 455K | +0.2% | 0 points | |
| 3, held 3rd | 16.2% | 301K | 0% | -0.1 points | |
| 4, held 4th | 10.9% | 202K | -0.08% | -0.1 points | |
| 5, held 5th | 2.5% | 46K | +15.6% | +0.3 points | |
| 6, held 6th | 1.8% | 34K | +0.47% | 0 points |
44.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
24.5%
Held 2nd. 455K estimated branded searches, +0.2% vs prior month. Share 0 points.
16.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
ZWILLING10.9%
Held 4th. 202K estimated branded searches, -0.08% vs prior month. Share -0.1 points.
5.
Wusthof2.5%
Held 5th. 46K estimated branded searches, +15.6% vs prior month. Share +0.3 points.
6.
GLOBAL1.8%
Held 6th. 34K estimated branded searches, +0.47% vs prior month. Share 0 points.
Compare search popularity between Tramontina and its closest rivals
How has branded search demand for Tramontina changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tramontina worldwide held steady at 301K.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide increased from 12.4% to 16.2%.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide peaked at 16.2% in July 2026 and was lowest at 9% in December 2025.
How did search popularity change for cutlery brands worldwide in August 2026?
5 changes
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
How is Tramontina measured?
Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tramontina
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Is Tramontina your brand?
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