Brandwave

Oneida vs Robert Welch:Which is more popular?

In September 2026, Robert Welch had more branded searches than Oneida among cutlery brands worldwide. Robert Welch had about 9,900 branded searches, while Oneida had 8,100. Robert Welch made up 0.46% of all cutlery brand searches we track, and Oneida accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about cutlery brands, Oneida and Robert Welch each appeared in three of the five answers. Oneida was mentioned before Robert Welch in three out of four answers.

Among cutlery brands worldwide in September 2026

Who do people search for more?

Robert Welch, about 22% more searches than Oneida

Robert Welch 9.9K searchesOneida 8.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Oneida in 3 of 5Robert Welch in 3 of 5

Who does AI recommend more?

Oneida, named ahead of Robert Welch in 3 of 4 answers

Oneida first in 3Robert Welch first in 1

Follow Oneida vs Robert Welch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cutlery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oneida was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Robert Welch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oneida was listed before Robert Welch in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZWILLING1st
  2. WMF2nd
  3. Oneida2nd
  4. Robert Welch4th
  5. KitchenAid–
  6. Victorinox–
  7. Tramontina–
  8. Wiltshire–
  9. Wusthof–
  10. GLOBAL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZWILLING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Welch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oneida3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victorinox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiltshire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cutlery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Oneida or Robert Welch more popular in search?

This chart shows how often people search Google for Oneida and Robert Welch by name. Each line represents a brand's share of searches for all ten cutlery brands we track, month by month, from English-language searches worldwide.

Oneida and Robert Welch among cutlery brands worldwide, by month

Share of searches by month for Robert Welch, Oneida. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidVictorinoxTramontinaZWILLINGWMFWiltshireRobert WelchOneidaWusthofGLOBAL
Oct 202547.9%20.5%11.1%9.1%7.4%2.7%0.45%0.37%0.3%0.03%
Nov 202552.9%14.7%9.8%9.8%9.8%2%0.39%0.32%0.26%0.03%
Dec 202552.5%18.1%8%9.9%8%2%0.48%0.4%0.48%0.04%
Jan 202647.7%16.6%11%11.1%9%3.3%0.54%0.44%0.36%0.04%
Feb 202647.5%16.4%10.9%10.9%8.9%4%0.54%0.29%0.44%0.04%
Mar 202644.8%18.9%12.5%10.3%8.4%3.8%0.5%0.34%0.5%0.04%
Apr 202643%15%12.2%10%14.9%3.7%0.4%0.33%0.49%0.03%
May 202640.8%20.9%13.9%11.4%7.6%4.2%0.56%0.37%0.25%0.03%
Jun 202641.4%21.5%14.3%9.6%7.8%4.3%0.47%0.38%0.21%0.03%
Jul 202641.3%21.5%14.3%9.6%7.8%4.3%0.57%0.38%0.31%0.03%
Aug 202641.2%21.2%14.1%9.4%7.7%5.1%0.56%0.38%0.25%0.04%
Sep 202640.9%21%13.9%11.4%7.6%4.2%0.46%0.37%0.07%0.04%

How has the Oneida and Robert Welch comparison changed over the last 12 months?

3 findings
  • Robert Welch was ahead of Oneida in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oneida’s share of searches among cutlery brands worldwide held steady at 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Robert Welch’s share of searches among cutlery brands worldwide moved from 0.45% to 0.46%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for cutlery brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Oneida worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Robert Welch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oneida’s and Robert Welch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oneida

1 branded search term

  • oneida flatware

Robert Welch

1 branded search term

  • robert welch

How the Brand Demand Index is measured

Other head-to-heads among cutlery brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free