WMF vs ZWILLING:Which is searched more?
In September 2026, ZWILLING had more branded searches than WMF among cutlery brands worldwide. ZWILLING had about 247,000 branded searches, while WMF had 165,000. ZWILLING made up 11.4% of all cutlery brand searches we track, and WMF accounted for 7.6%. These are worldwide searches for English-language branded terms.
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Is WMF or ZWILLING more popular in search?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ZWILLING, WMF. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | WMF | Wiltshire | Robert Welch | Oneida | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 20.5% | 11.1% | 9.1% | 7.4% | 2.7% | 0.45% | 0.37% | 0.3% | 0.03% |
| Nov 2025 | 52.9% | 14.7% | 9.8% | 9.8% | 9.8% | 2% | 0.39% | 0.32% | 0.26% | 0.03% |
| Dec 2025 | 52.5% | 18.1% | 8% | 9.9% | 8% | 2% | 0.48% | 0.4% | 0.48% | 0.04% |
| Jan 2026 | 47.7% | 16.6% | 11% | 11.1% | 9% | 3.3% | 0.54% | 0.44% | 0.36% | 0.04% |
| Feb 2026 | 47.5% | 16.4% | 10.9% | 10.9% | 8.9% | 4% | 0.54% | 0.29% | 0.44% | 0.04% |
| Mar 2026 | 44.8% | 18.9% | 12.5% | 10.3% | 8.4% | 3.8% | 0.5% | 0.34% | 0.5% | 0.04% |
| Apr 2026 | 43% | 15% | 12.2% | 10% | 14.9% | 3.7% | 0.4% | 0.33% | 0.49% | 0.03% |
| May 2026 | 40.8% | 20.9% | 13.9% | 11.4% | 7.6% | 4.2% | 0.56% | 0.37% | 0.25% | 0.03% |
| Jun 2026 | 41.4% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.47% | 0.38% | 0.21% | 0.03% |
| Jul 2026 | 41.3% | 21.5% | 14.3% | 9.6% | 7.8% | 4.3% | 0.57% | 0.38% | 0.31% | 0.03% |
| Aug 2026 | 41.2% | 21.2% | 14.1% | 9.4% | 7.7% | 5.1% | 0.56% | 0.38% | 0.25% | 0.04% |
| Sep 2026 | 40.9% | 21% | 13.9% | 11.4% | 7.6% | 4.2% | 0.46% | 0.37% | 0.07% | 0.04% |
How has the WMF and ZWILLING comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: WMF took it in April 2026, ZWILLING took it in May 2026.
- Across the 12 months ending September 2026, WMF’s share of searches among cutlery brands worldwide moved from 7.4% to 7.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among cutlery brands worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches held steady at 247K.
How did search popularity change for cutlery brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained share of searches among cutlery brands worldwide, from 9.4% to 11.4%.
Estimated monthly branded searches for WMF worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using WMF’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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