Circulon vs HexClad:Which is searched more?
In September 2026, HexClad had more branded searches than Circulon among frying pan brands worldwide. HexClad was estimated to have 307K branded searches compared to Circulon’s 9.9K, and held a 9.1% Share of Search versus Circulon’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Circulon or HexClad?
Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HexClad, Circulon. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Made In | All-Clad | Caraway | Circulon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 31.3% | 12.2% | 6% | 5.6% | 1.7% | 0.52% |
| Nov 2025 | 36.8% | 28.3% | 18.2% | 7.3% | 6.3% | 2.7% | 0.36% |
| Dec 2025 | 39.6% | 28.5% | 15.5% | 6.5% | 6.7% | 2.9% | 0.32% |
| Jan 2026 | 37.7% | 34.6% | 11.5% | 6.9% | 6.4% | 2.3% | 0.56% |
| Feb 2026 | 38.8% | 34.5% | 11.5% | 6.7% | 6.2% | 1.9% | 0.32% |
| Mar 2026 | 40% | 35.6% | 10.1% | 6.4% | 5.6% | 2% | 0.4% |
| Apr 2026 | 40% | 36% | 11.5% | 5.2% | 5.2% | 1.6% | 0.32% |
| May 2026 | 40.7% | 32.2% | 12.1% | 7% | 5.7% | 2% | 0.33% |
| Jun 2026 | 38.4% | 34.6% | 9.7% | 6.2% | 9.3% | 1.6% | 0.26% |
| Jul 2026 | 42.3% | 32.4% | 11.1% | 6.8% | 5.5% | 1.7% | 0.28% |
| Aug 2026 | 39.5% | 37% | 9.9% | 6.3% | 4.9% | 2% | 0.32% |
| Sep 2026 | 44.5% | 33.9% | 9.1% | 6.2% | 4.2% | 1.8% | 0.29% |
How has the Circulon and HexClad comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s estimated Share of Search among frying pan brands worldwide moved from 0.52% to 0.29%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among frying pan brands worldwide moved from 12.2% to 9.1%, and its estimated monthly branded searches moved from 429K to 307K.
How did search popularity change for frying pan brands worldwide in September 2026?
2 changes
In September 2026, HexClad lost estimated Share of Search among frying pan brands worldwide, from 9.9% to 9.1%.
Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Other head-to-heads among frying pan brands
How each brand is measured
Brandwave collects information about searches that people make online using Circulon’s and HexClad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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