Brandwave

How popular isCirculon in search?

In September 2026, there were an estimated 9.9K branded searches for Circulon worldwide which is down 45.3% over the last 12 months. Circulon holds 0.54% estimated Share of Search among frying pan brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset82.2%
  2. Made In7.4%
  3. All-Clad6%
  4. Caraway3.3%
  5. Circulon0.54%
  6. Ninja0.54%
  7. HexClad<0.01%
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Which frying pan brands compete with Circulon?

Circulon against frying pan brands worldwide, by month

Share of Search by month for Le Creuset, Made In, All-Clad, Caraway, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetMade InAll-CladCarawayCirculonNinjaHexClad
Oct 202580.7%7.3%7.3%3.3%0.97%0.53%<0.01%
Nov 202576.3%8.4%8.4%5.6%0.76%0.5%<0.01%
Dec 202577.6%7%8.5%5.7%0.63%0.51%0.01%
Jan 202676.7%8.4%8.4%4.6%1.1%0.62%<0.01%
Feb 202677.7%8.6%8.6%3.9%0.63%0.63%<0.01%
Mar 202678.8%8.7%7.1%3.9%0.78%0.64%<0.01%
Apr 202680.8%7.3%7.3%3.3%0.66%0.66%<0.01%
May 202679%8.7%7.1%3.9%0.64%0.52%<0.01%
Jun 202673.3%8.1%14.8%3%0.49%0.4%<0.01%
Jul 202679.8%8.8%7.2%3.2%0.53%0.43%<0.01%
Aug 202679%8.7%7.1%3.9%0.64%0.52%0.01%
Sep 202682.2%7.4%6%3.3%0.54%0.54%<0.01%

  1. 1.Le Creuset

    82.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.1 points.

  2. 2.Made In

    7.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.All-Clad

    6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Caraway

    3.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Circulon

    0.54%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Ninja

    0.54%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.HexClad

    <0.01%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between Circulon and its closest rivals

Every comparison with Circulon

How has branded search demand for Circulon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among frying pan brands worldwide held steady, from 0.97% to 0.54%.

How did search popularity change for frying pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among frying pan brands worldwide, from 79% to 82.2%.

  2. In September 2026, Made In lost estimated Share of Search among frying pan brands worldwide, from 8.7% to 7.4%.

  3. In September 2026, All-Clad lost estimated Share of Search among frying pan brands worldwide, from 7.1% to 6%.

  4. In September 2026, Caraway lost estimated Share of Search among frying pan brands worldwide, from 3.9% to 3.3%.

  5. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  6. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Circulon compete?

Circulon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction pans brands4th of 40.34%Show ranking
Griddle pan brands5th of 60.44%Show ranking
Roasting pan brands5th of 60.54%Show ranking
Frying pan brands5th of 70.54%Shown above

How is Circulon measured?

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • circulon

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How the Brand Demand Index is measured

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