Brandwave

How popular isCirculon in search?

In September 2026, there were an estimated 9.9K branded searches for Circulon worldwide which is down 45.3% over the last 12 months. Circulon holds 0.44% estimated Share of Search among roasting pan brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset67.2%
  2. HexClad13.7%
  3. Cuisinart9.5%
  4. All-Clad6.4%
  5. Caraway2.7%
  6. Circulon0.44%
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Which roasting pan brands compete with Circulon?

Circulon against roasting pan brands worldwide, by month

Share of Search by month for Le Creuset, HexClad, Cuisinart, All-Clad, Caraway, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetHexCladCuisinartAll-CladCarawayCirculon
Oct 202561%17.4%10.4%8%2.5%0.74%
Nov 202551.5%25.5%10%8.8%3.8%0.51%
Dec 202554.2%21.2%10.9%9.2%4%0.44%
Jan 202655.3%16.9%14.2%9.4%3.3%0.82%
Feb 202658.6%17.4%11.2%9.4%2.9%0.48%
Mar 202659.2%14.9%14.1%8.3%2.9%0.59%
Apr 202660.9%17.5%10.6%8%2.5%0.49%
May 202659%17.5%11.9%8.2%2.9%0.48%
Jun 202658.4%14.7%10.1%14.1%2.4%0.39%
Jul 202660.9%16%12.3%8%2.5%0.4%
Aug 202661%15.3%12.7%7.5%3%0.49%
Sep 202667.2%13.7%9.5%6.4%2.7%0.44%

  1. 1.Le Creuset

    67.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +6.2 points.

  2. 2.HexClad

    13.7%

    Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -1.6 points.

  3. 3.Cuisinart

    9.5%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -3.1 points.

  4. 4.All-Clad

    6.4%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  5. 5.Caraway

    2.7%

    Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.3 points.

  6. 6.Circulon

    0.44%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Circulon and its closest rivals

Every comparison with Circulon

How has branded search demand for Circulon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among roasting pan brands worldwide held steady, from 0.74% to 0.44%.

How did search popularity change for roasting pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among roasting pan brands worldwide, from 61% to 67.2%.

  2. In September 2026, Cuisinart lost estimated Share of Search among roasting pan brands worldwide, from 12.7% to 9.5%.

  3. In September 2026, HexClad lost estimated Share of Search among roasting pan brands worldwide, from 15.3% to 13.7%.

  4. In September 2026, All-Clad lost estimated Share of Search among roasting pan brands worldwide, from 7.5% to 6.4%.

  5. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Circulon compete?

Circulon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Griddle pan brands6th of 60.28%Show ranking
Frying pan brands7th of 70.29%Show ranking
Induction pans brands4th of 40.31%Show ranking
Roasting pan brands6th of 60.44%Shown above

How is Circulon measured?

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • circulon

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How the Brand Demand Index is measured

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