Brandwave

How popular isCirculon in search?

In September 2026, there were an estimated 9.9K branded searches for Circulon worldwide which is down 45.3% over the last 12 months. Circulon holds 0.44% estimated Share of Search among griddle pan brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset66.5%
  2. Tefal22.2%
  3. Staub6%
  4. All-Clad4.9%
  5. Circulon0.44%
  6. Ninja0.01%
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Which griddle pan brands compete with Circulon?

Circulon against griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Tefal, Staub, All-Clad, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetTefalStaubAll-CladCirculonNinja
Oct 202564.4%21.9%7.1%5.8%0.78%0.02%
Nov 202563.3%22.1%7%7%0.63%0.02%
Dec 202566.4%18.5%7.3%7.3%0.54%0.02%
Jan 202659.7%24.8%8%6.6%0.88%0.02%
Feb 202660.7%25.4%6.7%6.7%0.49%0.02%
Mar 202661.4%25.7%6.8%5.5%0.61%0.02%
Apr 202665.3%22.4%5.9%5.9%0.53%0.01%
May 202662.6%25.6%5.6%5.6%0.51%0.02%
Jun 202661.8%20.7%4.6%12.5%0.41%0.02%
Jul 202668.9%19.3%5.1%6.2%0.46%0.01%
Aug 202665.3%22.4%5.9%5.9%0.53%0.01%
Sep 202666.5%22.2%6%4.9%0.44%0.01%

  1. 1.Le Creuset

    66.5%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.2 points.

  2. 2.Tefal

    22.2%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share -0.2 points.

  3. 3.Staub

    6%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.All-Clad

    4.9%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Circulon

    0.44%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Ninja

    0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Circulon and its closest rivals

Every comparison with Circulon

How has branded search demand for Circulon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among griddle pan brands worldwide held steady, from 0.78% to 0.44%.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 65.3% to 66.5%.

  2. In September 2026, All-Clad lost estimated Share of Search among griddle pan brands worldwide, from 5.9% to 4.9%.

  3. Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.6% to 6% in September 2026.

  4. Estimated monthly branded searches for Ninja worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

  5. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Circulon compete?

Circulon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction pans brands4th of 40.34%Show ranking
Griddle pan brands5th of 60.44%Shown above
Roasting pan brands5th of 60.54%Show ranking
Frying pan brands5th of 70.54%Show ranking

How is Circulon measured?

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • circulon

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How the Brand Demand Index is measured

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