Brandwave

Circulon vs Le Creuset:Which is searched more?

In September 2026, Le Creuset had more branded searches than Circulon among griddle pan brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Circulon’s 9.9K, and held a 43% Share of Search versus Circulon’s 0.28%. These are worldwide searches for English-language branded terms.

Share of Search among griddle pan brands worldwide in September 2026Which is more popular in search, Circulon or Le Creuset?
Circulon0.28%9.9K searches
vs
Le Creuset43%1.5M searches

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Which is more popular in search, Circulon or Le Creuset?

Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Circulon and Le Creuset among griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubCirculon
Oct 202542.1%30.8%16.4%5.5%4.6%0.51%
Nov 202540.5%31.2%16.6%6.9%4.4%0.4%
Dec 202542.8%30.8%14%7.3%4.7%0.35%
Jan 202636.9%33.8%17.6%6.3%4.9%0.55%
Feb 202637.9%33.7%17.8%6.1%4.2%0.31%
Mar 202638.2%34%17.9%5.3%4.2%0.38%
Apr 202639.8%35.8%15.2%5.2%3.6%0.32%
May 202640.3%31.9%18.2%5.6%3.6%0.33%
Jun 202638.5%34.6%14.4%9.3%2.9%0.26%
Jul 202643.5%33.3%13.9%5.7%3.2%0.29%
Aug 202639.2%36.7%15.4%4.8%3.5%0.32%
Sep 202643%32.7%16%4.1%3.9%0.28%

How has the Circulon and Le Creuset comparison changed over the last 12 months?

  • Le Creuset was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among griddle pan brands worldwide moved from 0.51% to 0.28%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among griddle pan brands worldwide moved from 42.1% to 43%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 39.2% to 43%.

  2. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among griddle pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Circulon’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

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